What are the VR/AR elements hidden in the Alibaba Yunqi Conference?

News on October 11th The Alibaba Hangzhou Computing Conference held in Hangzhou today featured artificial intelligence, quantum computing and other data. Has VR/AR really been ignored? In fact, it is more hidden. Let’s go together. Look for those hidden VR/AR elements.

Alipay AR: Face ID payment

Yesterday, when Jack Ma visited the exhibition venue one day in advance, the future smart restaurant of Ant Financial’s ATEC exhibition area attracted much attention.

In the future, smart restaurants will not have order takers. When customers walk to the table, the table with built-in screens and sensors will display various dishes. After ordering and dining, customers will automatically pay for their meals when they walk out of the restaurant.

This future restaurant jointly created by Ant Financial Technology Laboratory, Koubei and Alipay AR teams not only has natural computer-machine interaction technology, the Internet of Things, but also hidden AR payment, that is, face ID payment capabilities.

Ant AR Photo Studio

In addition to the future smart restaurant, the Ant Financial booth displayed the "Ant AR Photo Studio" for the first time. According to the introduction, users can scan the ant pattern through "Alipay AR" and an animated ant AR will appear. Different ant pictures can produce different ant ARs.

Scan the Alipay ant pattern with Alipay AR to get different AR images

Careful friends can find out that the AR Alipay LOGO appears in the lower right corner of the screenshot. AR face ID payment has been applied in the restaurant in the future. What is more here is content recognition and video and audio display. With the sales of Apple's new generation mobile phones, it can be expected that a new wave of AR animation marketing will be released at the end of the year, and there will be an endless supply of coupons by scanning the logo.

VR and AR in new retail

Returning to Alibaba’s roots, the 100 billion Alibaba DAMO Academy did not mention VR or AR in its first batch of R&D projects. However, in the Alibaba Global Innovation Research Session of the Alibaba Cloud Conference Branch, new technologies drive VR and AR in new retail. AR is still a hot topic.

Zou Liang, vice president of Ant Financial’s Alipay business group, said in June that VR payment was already in the internal testing stage, but nearly four months have passed and VR Alipay still has not been launched on a large scale.

From VR/AR shopping to virtual fitting rooms, as well as upcoming new technology applications such as VR payment, VR and AR are irreplaceable. By transforming traditional commerce and using AR/VR virtual technology, data analysis, etc. to increase the service content of the traditional commerce industry, new retail will not only be a retail link but a process of industrial chain and value chain reconstruction and element reconstruction. The process of reallocating market elements and resources with consumers as the core will eventually form a new business ecology.

VR/AR is no longer a cutting-edge topic at the Alibaba Cloud Conference, but has become more of a norm, an application technology that is gradually being widely used and integrated into our lives.

Source: sutu.com