Dream of Cloud: Building an intelligent clothing drainage platform with human body data as the core

【)Shanghai】Reported on January 23 (Text/Shi Yimin)

On January 17, Powerlong Real Estate’s “Imagination Lab Press Conference” was held at the Qibao Dragon City Creative Lab in Shanghai. The organizers, together with industry leaders, investment institutions, and incubation companies from the fields of commercial real estate, Internet and artificial intelligence, witnessed the expansion of Powerlong Group's layout in unbounded retail and consumption upgrades. As one of the exhibitors, Shenzhen Yunzhimeng Technology Co., Ltd. also demonstrated the 3D measurement modeling system and intelligent image management system developed by the team for three years at the conference.

It is understood that Yunzhimeng Technology is based on its core technological advantages in full-dimensional human body perception, clothing modeling and accurate recommendation, and virtual fitting of real-life images, and has deployed its products in offline scenarios such as business centers to empower bodies through AI technology. , clothing making, and the entire process of fitting, helping brands efficiently obtain user data, realize intelligent product experience and precise marketing, and build China's largest intelligent clothing drainage platform.

Obtain accurate big data and provide customized services for thousands of people

Virtual fitting is an AI black technology that reshapes the traditional clothing industry, increases store sales, and reconstructs new consumption patterns. There are many entrepreneurial projects in the track. According to Yunzhimeng founder Dong Bo, the current 3D virtual fitting track is filled with various players, which positively reflects the industry prospects and development potential of virtual fitting. Product implementation and realization of application value are pain points faced by most companies. The three core thresholds for 3D virtual fitting are: how to obtain human body data and truly present a person's image; how to import and upload clothing data in the background and how to match clothes to the human body and present good visual effects.

Computer vision, machine vision, image vision, computer photography, ergonomics... The realization of technology comes from the application of multiple disciplines and the accumulation of large amounts of data. Dong Bo said: In the era of artificial intelligence and big data, the digitization of goods is simple, but the digitization of people is the key. Yunzhimeng combines multiple disciplines to implement technical applications, controlling the height, short, fat, and thin errors of machine-presented portraits within one centimeter, and 3D visualization improves visual effects and user experience. Yunzhimeng combines a number of technical algorithms, allowing merchants to use ordinary digital cameras to take photos of physical clothing and upload them to the backend database. Finally, a relatively complete 3D simulated fitting system was formed.

Yunzhimeng platform currently has two products: 3D measurement modeling system and intelligent image management system. Among them, the 3D measurement modeling system can complete a three-dimensional scan in 5 seconds, build a real-life 3D model and accurately obtain dozens of human body shape data such as height, arm length, chest circumference, and leg length, basically achieving a 1:1 restoration of the 3D human body image. , to realize C2M customized functions. Yao Naisheng, vice president of JD Finance, and Shao Zijian, head of Powerlong Creative Lab, both experienced the Yunzhimeng 3D measurement modeling system and compared the data with manual measurement data. The error was within 1~2cm, which reached the data of customized suits. Accuracy, the two became the first users of the Yunzhimeng customization platform. It is understood that Powerlong Group has reached a strategic cooperation with Yunzhimeng. Taking Qibaobao Dragon City as a pilot project, it will be launched in Powerlong’s national commercial centers and radiate to a certain radius around it.

The intelligent image management system is based on user data portraits and big data support, connecting online and offline, understanding user preferences, and recommending personalized clothing matching designs. Future application scenarios include cinemas, universities, communities, etc., turning devices into smart business terminals and truly achieving unbounded sales.

Yunzhimeng uses technology to help merchants attract traffic

In the new retail era, data is the entrance to all services. The provision and drainage of accurate data constitute the core value of Cloud Dream. At present, Yunzhimeng has built smart terminals in Shanghai, Shenzhen, Wuhan, Beijing and other provinces and cities. In the future, it will continue to spread to second-, third- and fourth-tier cities to enrich its database and do data and technology, online and offline middleware. terminal platform, deeply develop intelligent upgrade services, and continuously improve merchant and consumer experience.

Dong Bo pointed out: "With the changes in consumption habits, the commercial space used for leisure, catering, entertainment, and shopping in urban commercial real estate is gradually shrinking. How to correctly embrace the Internet, realize the digitization of people, and put users first Center is the development direction of traditional commercial real estate." This time Yunzhimeng participated in Powerlong Real Estate's "Imagination Lab Press Conference". Shanghai Qibaolong Real Estate will serve as one of the pilot projects of Cloud Dream and join hands with Powerlong Real Estate in the future. Share space and data to empower brands. In the field of e-commerce, Yunzhimeng and Alibaba collaborated to test the waters of smart new retail in September 2017, using offline experience to attract consumers to repurchase online, greatly increasing sales. Not only that, Yunzhimeng has cooperated with many offline clothing brands, wedding brands, and beauty salons. It empowers traditional industries with technology, blurs the boundaries between online and offline, and promotes efficient and convenient smart life.

Yunzhimeng Technology Co., Ltd. was established in 2014. It focuses on the research of graphics technology and artificial intelligence algorithms with "people" as the core. It has a strong R&D team composed of many top national experts and dozens of doctors and masters. . After three years of intensive research and development, the company has made breakthroughs in the fields of human body 3D modeling and measurement, clothing 3D modeling and dressing algorithms. Many of its technical achievements are at the leading international and domestic levels, and it is an Alibaba Cloud retail ISV technology provider.

Business model: At this stage, Yunzhimeng relies on providing data diversion for merchants to obtain revenue sharing and providing enterprise SAAS management systems. Yunzhimeng has formed an omni-channel overall solution for brand new retail based on online and offline, creating new scenarios, from people to goods.

As the owner of human body big data, Cloud Dream will continue to iterate equipment and enrich data in the future, accumulate accurate user portraits, expand the scope of applications to social networking, education and other aspects, and strive for smart life.

Project: Yunzhimeng Clothing Intelligent Traffic Drainage Platform
Company: Shenzhen Yunzhimeng Technology Co., Ltd.