Skyworth is also To B

In July 2020, Shenzhen Xiaowei Commercial Technology Co., Ltd., a subsidiary of Skyworth Group, was formally established.

Skyworth, which has been fighting fiercely in the consumer market for more than 30 years, is determined to enter the commercial market.

Wang Zhiguo said bluntly at the recent Skyworth 2020 Autumn New Product Launch Conference:

We have always believed that most of the commercial products in the past were engineered products with relatively high prices and particularly bad operating experience, and this is exactly the opportunity that Skyworth sees in the commercial field.

Starting from this opportunity, Skyworth, who ended up doing B-side business, began to draw another blueprint for its own business.

In March 2019, at the spring new product launch conference of this year, Skyworth officially announced the large-screen AIoT ecological strategy, and named it "Skyworth Swaiot".

So far, Skyworth Swaiot has become a synonym for Skyworth IoT strategy.

According to data released by Skyworth officials at this spring conference, Swaiot has achieved "cloud-cloud interconnection" with Midea, JD.com, and Huawei's AIoT ecosystem. The number of Swaiot device connections exceeds 20 million, covering 60+ categories. Swaiot ECO (Xiaowei Zhilian Open Ecology) started from quantitative change to qualitative change.

If the large-screen TV is Skyworth's main business and the starting point for Skyworth to enter the IoT field, the small screen is a unique product created by Skyworth to connect this ecology.

Also at the spring launch at the beginning of the year, a tablet-like mobile smart screen appeared in Skyworth's new product release list. This product is Swaiot PANEL.

Regarding the origin of this new product, Wang Zhiguo, chairman and president of Shenzhen Skyworth RGB Electronics Co., Ltd. explained:

We have always believed that the core of the TV display screen is large and immersive, but interaction and mobility are its weaknesses. Swaiot PANEL is just to solve this problem.

As Swaiot PANEL, the mobile public small screen in the family, gradually entered the user's home, the user's usage habits began to change.

Now when everyone is watching TV, they are accustomed to using the Swaiot PANEL to select a movie first, and then watch it on the big TV screen after the movie is selected. When needed, you can also take Swaiot PANEL to watch anywhere at home.

Obviously, such a product combination has brought a portable and mobile experience upgrade to smart TVs in the consumer field.

However, Skyworth may not have thought that Swaiot PANEL has also become a breakthrough for Skyworth to enter the commercial field.

In an exclusive interview with Leifeng.com, Tang Xiaoliang, chief brand officer of Skyworth TV, revealed to Leifeng.com:

According to the research institute's preview and analysis of product demand, we found that a large application scenario of Swaiot PANEL is commercial scenarios, such as in conference room scenarios, where it can be used as an auxiliary management device.

As Skyworth participates in the commercial display market more and more, commercial business will become a strategic growth business of Skyworth, and a large part of Swaiot PANEL will be applied in commercial scenarios in the future.

A product can inspire a company, but it cannot determine the fate of a company.

What really made Wang Zhiguo decide to enter the commercial field was another set of business logic.

We have always believed that most of the commercial products in the past were engineered products with relatively high prices and particularly bad operating experience, and this is exactly the opportunity that Skyworth sees in the commercial field.

Wang Zhiguo summed up such opportunities in one sentence:Enter the field of To B with the idea of To C.

Based on this idea, in July 2020, Shenzhen Xiaowei Commercial Technology Co., Ltd. (hereinafter referred to as: Skyworth Commercial), a subsidiary of Skyworth Group, was formally established.

The intention of this subsidiary is also obvious, it is to complete Skyworth's unified external commercial product planning, development and sales deployment.

At the Skyworth Autumn New Product Launch Conference on September 23, Wang Zhiguo announced for the first time the latest Skyworth commercial products and future product plans, and Skyworth's "Enterprise Smart Screen" was also revealed.

The first product used to practice Wang Zhiguo's idea of "entering the field of To B with the idea of To C" is Swaiot Pro TV.

One of the main application scenarios of Swaiot Pro TV, which Wang Zhiguo called "the next generation of smart commercial TV", is hotels.

The TVs in the hotel have many features such as promoting hotel resources, but in terms of multimedia use, they are very different from the TVs at home. For example, when I was sleeping at night, I finally found the switch to control the light. After turning off the light, I found that the TV could not be turned off.

Wang Zhiguo said, "When we developed this commercial TV, it not only supported the information system of the star hotel, but also supported a brand new Coocaa system 8. The film and television resources and interactive experience can be compared with the consumer products in the home. Comparable."

For the smart conference field, Skyworth released the Swaiot BOARD smart conference solution.

Skyworth Swaiot BOARD smart conference solution has the following functions:

4K UHD ultra-high-definition display, multi-screen projection system, video conferencing system, electronic whiteboard system, dual operating systems (Coocaa 8 and Windows), and data security encryption.

No matter in terms of product functions or hardware parameters, this video conferencing system is obviously aimed at the "enterprise smart screen" that has attracted a lot of attention in the market.

Skyworth Swaiot BOARD has two product series:

• Skyworth S series is an economical product with an infrared touch solution and a thick frame. This series has five sizes: 55 inches, 65 inches, 75 inches, 86 inches, and 98 inches;

• Skyworth T series adopts the In-cell capacitive touch solution and is a commercial product with higher touch sensitivity. This series has two sizes of 75 inches and 86 inches.

The third product is the smart digital signage Swaiot SIGNAGE.

Smart digital signage is actually an information release screen. In the past, the information needs to be published on the computer side. In the future, the information can be released directly on the mobile phone. Users can change the information on the digital signage as needed, and the information will be directly displayed on the screen after passing the security review mechanism.

In addition, such a digital publishing screen can also be cut into various screens according to the needs of user content.

This screen is actually a smart solution to replace the digital displays in schools, shopping malls, airports, and hotel lobbies.

Skyworth, who knows how to "leave blank", even specially launched a Swaiot WALL called City Smart Cloud Wall-LED, which is used for more creative indoor and outdoor LED large-screen displays, and provides a series of products for this product. Content Creation Tool.

It can be seen that in the commercial field, Skyworth uses Swaiot, a brand-new Internet of Things brand, for its product layout. It can also be seen that Skyworth hopes that this business can bring more possibilities for itself.

• As for the four commercial solutions unveiled this time, they are actually the four main businesses of Skyworth in the commercial field, which can be briefly summarized as follows:
  Swaiot PROTV: commercial TV series, MAX drama series;

• Swaiot BOARD: full-scene smart screen series, rotating smart screen series;

• Swaiot SIGNAGE: smart LCD advertising machine, smart LCD digital signage, smart bar screen;

• Swaiot WALL: LED display series, smart LCD splicing screen.

If there is any major trend that can bring more opportunities to Skyworth in the commercial field, the trend of 5G connection and 8K display will be the capital for Skyworth to continue to deploy deeply, and it is also another strategic plan that Skyworth has presented to the world.

The epidemic has disrupted all plans for the first half of the year in various industries, including education.

In order to ensure the normal progress of education during the epidemic, the Ministry of Education vigorously promotes the smart education system, and even cooperates with Internet companies on the cloud platform of the education system. But at that time, online education faced two intuitive problems:

First, the connection is unstable and the network freezes seriously;

Second, the display is not clear, and students cannot see clearly what the teacher writes on the blackboard.

To solve these problems, what is needed is a 5G+8K solution, but what this solution is now facing is the immaturity of multiple links in the entire industry chain.

From the point of view of the consumer field, 8K TVs cannot be popularized now, firstly because there is no rich 8K content, and 8K content production is limited by 8K content shooting and production equipment...

This raised a series of questions.

For this reason, Skyworth, which decided to deepen its efforts in the fields of "display" and "connection", began to pave the way for 5G+8K.

After three years of R&D investment, Skyworth showed its actual progress in this regard at this autumn launch:

On the front end, Skyworth has released 8K cameras and broadcast-grade monitors, and will deploy broadcast directors and color palettes in the future;

On the cloud, Skyworth has deployed 8K Kukai Cloud;

For transmission, Skyworth has released 5G extenders and will deploy 5G CPE in the future;

As for the terminal, Skyworth has released a variety of 8K TVs and 8K+5G TVs, and will deploy 8K set-top boxes, 8K VR all-in-one machines, and splicing large-screen displays in the future.

Through such a full-chain 5G+8K product deployment from the front end to the terminal, Skyworth intends to create customized solutions and realize the transformation from a "TV manufacturer" to a "solution manufacturer".

Of course, this is not an easy task.

Wang Zhiguo said at the press conference that Skyworth has been developing the 8K camera product for two years. During these two years, Skyworth has only solved the first problem so far—making a consumer-grade 8K camera.

On top of consumer-grade cameras, there are professional-grade cameras for film and television, and even broadcast-grade cameras.

However, these are already in Skyworth's plan. Skyworth is expected to launch 8K professional video cameras by the end of this year and broadcast cameras next year.

Such a pace of product layout also shows Skyworth's determination to lay out 5G+8K customized solutions.

Wang Zhiguo also said, "Skyworth has taken 8K cameras as our main industry, not just as an accessory to match the TV."

In terms of the current main business of 8K TV, Skyworth also launched the Q71 series products with a starting price of 11,999 yuan at this conference.

When 5G+8K arrives, we believe that the To B field will be an important battlefield.

This is a bold idea of Wang Zhiguo. Based on this idea, Wang Zhiguo also brought the Kukai system into this business war.

On September 2, 2020, Coocaa System 8 was officially released.

Skyworth's official interpretation is: Coocaa System 8 is a leap from product to solution.

Counting the previous versions of Coocaa system, there are Coocaa system TV version for TV applications, Coocaa system touch screen version for tablet applications, Coocaa system OTT version for TV boxes, and a messaging system for commercial screens , Tianci cloud system for conference screens, and Coocaa system smart driving version for car screens.

With so many systems, they are actually separated from each other.

Why is it split?

This is because each system can only use one function, and the time for this function to be used is extremely limited.

If today's large screen can be used when everyone wants to use it, and can even be perfectly combined with the small screen, and the information of the small screen can be shared with the large screen when needed, the large screen industry at this time will usher in A new orgasm.

Based on this logic, Coocaa proposes the concept of unbounded space.

Coocaa System Unbounded Space consists of two parts:

Unbounded system: IoT+DoT;

Unbounded service: Online+Offline.

Wang Zhiguo said:

Based on Coocaa System 8, we can drive all large screens, and one system can satisfy all functions.

Whether it is conference, audio-visual, or screen projection function, all can be realized through this system.

Obviously, Coocaa System 8 carries Skyworth's greater ambition, an ambition to realize "ten thousand screen interconnection" in the era of the Internet of Things.

Skyworth even designed a logo for devices equipped with Coocaa OS 8 - coocaa OS inside, and all devices with this logo can realize interconnection in the future.

Such interconnection also includes Skyworth's commercial application scenarios such as hotels, offices, and public buildings.

Wang Zhiguo said that we need to use the system to redefine the combination method.

Wang Zhiguo said that in the future, there will be no so-called TV, no so-called meeting screen, and no so-called commercial system. Block screen sharing information.

In fact, for Skyworth, this is also a business war. It is an attempt to "integrate the application of the system in the toC field and the large screen in the toB field in the true sense". Will this attempt bring a new growth for Skyworth? The space has yet to be verified by the market, but at least it has brought a new thinking mode to Skyworth.

Author | Wang Jinwang