Olympic champions He Wenna and Zhang Xiangxiang spoke for their hometown and teamed up with Meituan to promote Longyan

On August 25, the launching ceremony of "Green Travel Smart Life" and Longyan Meituan Tourist Destination Pavilion was held in Longyan, Fujian.

In the morning, Wang Jiansheng, deputy mayor of Longyan Municipal Government, Mu Rongjun, co-founder and president of corporate affairs of Meituan, Zhong Yongjian, secretary of the party committee of Meituan and secretary-general of the Group Office, Gao Yan, vice president of Meituan, He Wenna and Zhang Xiangxiang, Olympic champions from Longyan He and others took the No. 101 bus together, personally experienced scanning the QR code to take the bus, and advocated green travel, and then arrived at the Minxi Hotel to participate in the launch ceremony of the Longyan Meituan Tourist Destination Pavilion.

"Good Life" Longyan Sample Meituan Longyan Big Data Release

Since the Longyan Municipal People's Government and Meituan signed a strategic cooperation agreement in January this year, the two parties have continued to promote the deep integration of the Internet, big data, artificial intelligence and tourism economy. presented. At the event site, the guests and the media also learned about the distribution of Mobike bicycles in Longyan area, watched the demonstration of food safety big data and Longyan consumption big data, and experienced the special Longyan snacks delivered by Meituan's takeaway brother.

Accelerate government-enterprise cooperation to jointly build a "tourism and life" Longyan model

At the event site, Wang Yongzhong, deputy director of Longyan City Tourism Development Committee, Gao Yan, vice president of Meituan and general manager of Meituan Travel's Domestic Vacation Business Department, He Wenna and Zhang Xiangxiang presented the Longyan Tourism Ambassador plaque.

Subsequently, Wang Jiansheng, deputy mayor of Longyan Municipal Government, Mu Rongjun, co-founder and president of corporate affairs of Meituan, He Wenna, and Zhang Xiangxiang took the stage to jointly launch the Longyan Meituan Tourist Destination Pavilion.

Users only need to open the Meituan App and search for the keyword "Longyan" to enter the Longyan Tourist Destination Pavilion. The Destination Pavilion provides many channels such as tickets for local attractions in Longyan, tickets + hotels, one-day tours, hotels, local food, train tickets, group tours, local leisure, strategies, travel notes, etc. Scenic spot tickets, transportation services, local cuisine, cultural leisure, special routes and other tourism products, as well as official travel guide recommendations for users' reference. In addition, the destination pavilion also launched "guess your favorite" attractions and "attractions + hotels" recommendations based on user big data.

The official destination pavilion created by Meituan Travel, a travel brand under Meituan, is a comprehensive area integrating image display, user interaction, and product sales. It covers all elements, links, and all-round services of tourism, which not only facilitates scientific planning for tourists For the itinerary, you can also freely order tickets and scenic food through the platform, and match the scenic spots and surrounding hotels according to your preferences. This solution that provides users with the freedom to choose consumption scenarios will meet the needs of users for quality travel. The evaluation link after the game also makes users feel more real about the platform, realizing full coverage from decision-making to consumption to communication.

Gao Yan, vice president of Meituan, introduced that the Longyan Meituan Tourist Destination Pavilion launched this time integrates local food, accommodation, shopping, and entertainment resources, and connects with Meituan’s main businesses such as catering, tourism, and transportation. "Internet" and big data will further enhance Longyan City's attractiveness and reputation among Meituan users, establish a "tourism and life-oriented" Longyan model, accelerate the innovation and development of Longyan's cultural tourism industry, and promote consumption upgrading through industrial upgrading.

Deeply cultivate destination marketing to create an upgraded version of Longyan global tourism

Located in the west of Fujian Province, Longyan City is rich in tourism resources and has obvious geographical advantages. It is a famous red holy land, an ecologically blessed land, and the ancestral land of Hakkas. It is the best tourist destination. It has two national 5A-level scenic spots and ten national 4A-level scenic spots. , formed the "Hakka Journey" represented by the national 5A-level scenic spot Yongding Hakka Earth Building, the "Red Journey" with the national 5A-level scenic spot Gutian Meeting Site as the core, and the national geological park Guanzhai Mountain and Meihua Mountain as the leading ones. "Green Journey".

Wang Jiansheng, deputy mayor of Longyan Municipal Government, said that the "13th Five-Year Plan" period is a critical period for Longyan City to build a new Longyan with "active mechanisms, excellent industries, rich people, and beautiful ecology". It is a critical period for industry cultivation to become Longyan's 100-billion-level leading industry. Longyan City will actively promote the "four upgrades" of the city's tourism brand, industrial quality, regional cooperation, and service quality, launch the "Fresh Fujian·Happy Longyan" brand, and strive to achieve a major transformation from scenic spot tourism to global tourism. The launch of the Longyan Meituan Tourist Destination Pavilion marks a solid step in Longyan City's exploration of "tourism + Internet" as a starting point to promote supply-side structural reforms.

In recent years, Meituan Travel has made frequent efforts in the construction of tourist destinations, opening up a new model of innovative and cooperative destination brand marketing. Gao Yan, vice president of Meituan and general manager of Meituan Travel's Domestic Vacation Business Department, said that through the one-stop service advantages of the Meituan platform, Meituan Travel provides online display windows for destination tourism bureaus and scenic spots, combining products + content In the form of combination, it shows the classic gameplay of the destination. At the same time, by planning comprehensive offline activities, Meituan Travel helps destinations effectively integrate local tourism resources and improve the quality of tourists’ travel.

The launch of the Longyan Meituan Tourist Destination Pavilion is an important part of the implementation of the strategic cooperation agreement signed by the Longyan Municipal People's Government and Meituan in January this year. According to the strategic cooperation agreement, the two parties will fully cooperate in tourism, travel, food safety, party building training, etc. to jointly build a model city for a better life, play an active role in market supervision, social livelihood, economic development, publicity and promotion, etc., and improve the life of Longyan citizens A sense of gain, a sense of happiness.

It is understood that for more than half a year, in addition to the newly launched Longyan Meituan Tourist Destination Pavilion, Meituan Bus QuickPass, Mobike, food safety big data, and consumption big data have been implemented in Longyan; Meituan Party Committee and Gutian cadres The college has established a cooperative relationship to jointly promote non-public party building and the training of middle and senior talents in enterprises.

At the launch ceremony, popular restaurants and tourism promotion experts in Longyan were also announced, and certificates were issued.

Zhong Yongjian, Secretary of the Meituan Party Committee and Secretary-General of the Group Office, said that at present, the Group’s strategic cooperation project team is accelerating cooperation with the Longyan Municipal Government. The real value of strategic cooperation lies in the full implementation of the cooperation agreement. Meituan will continue to tap the superior resources of both parties , and Longyan continue to expand and deepen new areas of cooperation.