Smart cities cover more than 500 cities. Why are LED light pole screens and LED advertising machines developing so rapidly?

After the Ministry of Housing and Urban-Rural Development launched the national smart city pilot project in 2012, smart cities quickly attracted the attention of governments around the world. Especially with the widespread application of new generation information technologies such as the Internet of Things, the Internet, and cloud computing, the construction of new smart cities has changed. have to flourish. According to relevant data, investment related to smart city construction will exceed 2 trillion yuan in the next 10 years, and as of 2018, more than 500 cities at or below the sub-provincial level across the country have clearly proposed or are building smart cities.

Smart cities have obviously become another billionaire hot spot after the Internet. Faced with such a strong development trend, major LED screen companies are focusing on increasing the development and investment in smart city solution products. However, what is surprising is that in addition to hot areas such as LED small-pitch displays, LED light pole screens and LED advertising machines have also become the focus of the market, attracting major companies to compete for layout. So, what are the advantages of LED light pole screens and LED advertising machines that can take the lead in the craze of smart cities?

Important component of smart street lights - LED light pole screen

Street lights - as one of the main public facilities for people's livelihood in urban construction, compared with other public facilities, they play an important role in the construction of smart cities. The smart LED display street light poles derived from smart cities are based on street lights as a carrier, combined with WiFi Internet technology, power carrier Internet of Things technology, and sensing technology. It is a practice for smart city construction. The main applications include smart Street light comprehensive management center, smart lighting management system, video surveillance system, WiFi coverage system, smart sensing and release system, emergency alarm system, charging pile system, users can choose different application subsystems for combined applications according to actual needs.

As a form of digital signage, smart LED light pole screens have functions such as remote voice intercom, remote interactive video, remote face recognition, WIFI, weather environment monitoring, remote cluster control, etc., and the display effect is very " "Smart" can present an excellent experience of high brightness and high definition all outdoors. On the other hand, the smart LED light pole screen is much more convenient to install than the conventional display screen. It only needs the assistance of the street light pole and does not require too much manpower investment. In addition, the smart LED light pole screen has the function of synchronous reception, Due to the characteristics of synchronous playback, it has natural advantages in road guidance, real-time broadcast of road conditions, information release, advertising dissemination, etc., and subsequent maintenance is also very simple. It can be seen that LED light pole screen, as an important component of smart street lights, is an indispensable and important part in the construction of smart cities.

The best choice for advertising display - LED advertising machine

In recent years, the advertising industry has been undergoing a rapid reshuffle. With the widespread use of the Internet, offline advertising operations have become increasingly difficult. Disordered competition has led to a large number of advertising spaces that have aroused public resentment. There is a popular saying in society called "fire prevention, theft prevention, and advertising prevention." With the continuous upgrading of smart city terminal consumption, as a new generation of advertising and information dissemination media as the natural carrier of smart city terminals, LED advertising machines have entered the big stage of commercial display with a novel, unique and more fashionable attitude, attracting market attention.

LED advertising machines are appearing in various places in a more popular way. Different from traditional paper advertisements and TV promotions, LED advertising machines are novel and unique, rich in content, simple and generous, large in publicity, practical and economical. The advantageous features can better attract more consumers to learn about and purchase products in various crowded public places, achieving the dual effect of satisfying consumers and merchants.

The advantages of LED advertising machines in product design are also very obvious. The overall structure of the cabinet is ultra-light and ultra-thin, and a variety of cabinet sizes and shapes are available to help users achieve diverse creative displays. At the same time, in terms of appearance design, the outdoor LED advertising machine pursues high-end atmosphere, fashion and novelty, and it should also be simple and convenient in operation. It can also carry out intelligent remote monitoring and management through mobile phone tablets and computers, so that everything can be controlled. Therefore, it is no exaggeration to say that LED advertising machines are the best choice for advertising display in high-end shopping malls, stores, chain supermarkets, hotels, banks, exhibition sites and other major places.

Keeping the door tightly to quality to promote the development of smart cities

From the above analysis, we can see that LED light pole screens and LED advertising machines have outstanding product advantages and can indeed play a major role in promoting the construction of smart cities. However, as market demand continues to expand, more and more companies have begun to deploy LED light pole screens and LED advertising machine segments, which has continuously intensified market competition pressure, leading to serious homogeneity of industry products, low-price competition and other vicious phenomena. appear.

For companies with long-term vision, their sights are farther away. Nowadays, the simple price advantage is no longer enough to support independent brands to stabilize their market share. There may be more opportunities to improve the quality of smart LED light pole screens and LED advertising machines to form differentiated competition. Therefore, companies should think about how to achieve "from quantitative change to qualitative change" in products. conversion. On the other hand, the construction of smart cities also provides strong technical support for the development of LED displays. For example, emerging technologies such as 3D and VR under the leadership of smart cities continue to mature. Integrating with LED displays can achieve more possible display effects and provide smart cities with more comprehensive, accurate and efficient management, applications and services.

Today, smart LED light pole screens and LED advertising machine products have been established in every corner of the city. Products that are lighter, more energy-saving, smarter, more beautiful, and have more market development advantages have become the focus of major LED screen companies. development goals, leading the new development of smart cities with quality and innovation, and contributing to accelerating the development of smart city display systems in major cities in China.