Commercial art under smart retail, Suning Plaza won the Industry Golden Lantern Award

In the era of consumption upgrades, shopping malls are no longer just places for shopping, but also places for spiritual consumption and spiritual rest. The contextualization of the space environment, the resonance of the consumer circle, the imagination of cross-border business types, and commercial aesthetics The appeal has become an important factor in the attractiveness of a commercial project.

On March 28, the 2018 China Commercial Real Estate Beauty Conference and Golden Lantern Awards Ceremony was grandly held in Shanghai. Suning Commercial Management, as an industry representative, shared the leading smart retail business model of Suning Plaza at the meeting. At the same time, Xuzhou Suning Plaza won the Gold Award Light Award"The most beautiful shopping center"Awards.

For more than 20 years, Suning has always respected culture and cared for life. Starting from the multicultural life of the city, Suning Plazas in various places build commercial spaces through cultural and artistic curation, installation exhibition space, cultural and creative blocks, and roof gardens, integrating "ecology, art, intelligence, and cultural and creative gathering places". Fully upgraded, driving the overall passenger flow to increase by more than 30% year-on-year, becoming a local urban cultural and artistic landscape.

Culture and art curation

Build bridges of commercial art

Suning has always spared no effort in shaping the artistic atmosphere. Xuzhou Suning Plaza is the first time for Suning to introduce a large number of cutting-edge designers to art works, creating the most fashionable cultural and artistic space in Xuzhou, and starting a journey of modern art. As of 2017, Suning Plaza has supported nearly a thousand emerging artists. Through the art investment platform of the "1+1+1" model, Suning Plaza provides a commercial platform for the realization of value for art, and at the same time realizes the improvement of the artistic temperament of the commercial space.

Installation exhibition space

Root-seeking urban culture

In order to visually shorten the distance with consumers, convey emotions and spread the brand, so as to enhance customer consumption stickiness, Suning Plaza conducts regional and national touring exhibitions according to festivals and seasonal characteristics. In the creation of the exhibition space, Suning Plaza even pays attention to the cold areas such as the aisle behind the road and the blank wall, and carries out artistic and creative exhibitions to increase the overall artistry, appreciation and interaction, and strive to create an experiential intelligent new commercial plaza. Scenes. On the occasion of Christmas in 2017, Suning Plaza conducted a national tour with the theme of golden Christmas, combined with interactive activities such as the Susie parade of its own IP Susie in Xuzhou Suning Plaza, combined with online creative communication, gained a large number of fans, and became a hot topic in the industry . It is reported that in the near future, starting from the Xuzhou project, Suning Plaza will hold a large-scale ecological art exhibition of "Urban Dream Island" nationwide to create tropical rainforests and dream islands in reinforced concrete.

Ecological Cultural Creation

Open creative consumption experience

Suning Plaza's exploration of art space has gone deeper into the commercial operation of innovative formats such as cultural and creative blocks and roof gardens. At present, the 70% Suning Plaza has successfully realized the construction and operation of the roof garden. Through the operation in recent years, the conversion rate of the effective customer base has reached 32%. In addition to viewing and operating formats, the roof garden also combines sports and leisure functions such as football fields and baseball fields to create the most in-trend gathering place in the city. When Xuzhou Suning Plaza opened in 2017, it also brought the city's first cultural block "30 shops". Through the design style of post-modern industrial style, with catering, cultural creation, retail and living facilities as the main formats, it built a A makerspace and meeting place for a young urban crowd.

As mentioned in the conference's sharing on Suning's smart retail business model, with the full opening of the eight major industrial structures of Suning Holdings, based on the existing logistics capabilities, financial capabilities, and service capabilities, combined with the all-round needs of users, Suning has realized "retail retail" Financial logistics" troika go hand in hand. With the increasingly perfect smart layout, the offline scene of Suning Plaza has become the glue for the closed loop of Suning's industrial ecological circle. At the same time, under the group's smart retail gene, Suning Plaza will also have more Internet integration experience and other attempts in commercial operations to create more innovative scenarios and new consumption models.