Smart retail, a new engine for China's business progress and real economy development

As physical retail has changed from being undervalued a few years ago to being revalued today, practice has proved that the two-way integrated development of online and offline is the destination of the retail market.

The retail industry has always been an important part of my country's real economy, which is related to the entire national economy and people's livelihood. The report of the Nineteenth National Congress of the Communist Party of China clearly pointed out: To build a modern economic system, we must put the focus of economic development on the real economy. In the face of fading Internet dividends and insufficient physical power, Suning's smart retail model has become a new driving force to stimulate the integration and innovation of the retail industry. In the first half of 2018, Suning's main operating income exceeded 30% for two consecutive quarters, achieving an operating income of 110.786 billion yuan. Such performance is not easy for the retail market that has recovered slightly.

The smart retail solutions behind this impressive report card have benefited the entire industry. "Smart retail solutions will be built into an open source system, fully open and shared to the industry, and create a community of shared future for smart business operations." Zhang Jindong, head of Suning, once said. With the continuous outbreak of Suning's smart retail and the overall development of the entire industry, China's real economy is expected to further recover and revitalize.

Smart retail injects a boost to the development of China's real economy

In recent years, a spring breeze of new species and new formats has blown into the retail industry. Driven by retail giants such as Suning and Alibaba, new retail species such as Hema Xiansheng, Su Xiansheng, Suning Xiaodian, Suning Jiwu and JD.com 7FRESH have emerged as the times require. Attract the attention of the public. In 2018, Suning pushed the development of new formats and species of smart retail to a peak.

Suning started with the retail industry, and then experienced "+Internet" and "Internet+", continuously integrating business processes and retail resources, and finally realized smart retail that integrates online and offline. Focusing on "smart retail", create an online multi-platform, multi-scenario multi-format Internet, and comprehensive membership, realize multi-industry integration with retail as the core, and form a "big two, one small, multi-specialized" smart retail product group, for An increasingly tiring retail sector has a strong momentum.

"Smart retail" has proved from concept to implementation that these new products and new formats are neither traditional retail stores nor pure online e-commerce, but a new development model that is highly integrated with the real economy and promotes each other.

In the field of traditional manufacturing, Suning has carried out in-depth cooperation with Haier, Panasonic, Midea and other traditional home appliance manufacturing industries to realize advanced production and management technologies such as online and offline linkage, data sharing, flexible manufacturing, and personalized customized production, and promote traditional manufacturing technologies. with management upgrades.

At the same time, Suning has connected online and offline products of all its business formats, and innovative business formats such as Retail Cloud and Suning Small Store have realized online and offline linkage, enabling consumers to enjoy a personalized and high-quality shopping experience. Among them, Suning.com's retail cloud store in counties and towns is an important measure for Suning's retail channel to sink. It empowers traditional retailers in counties and towns with advantages in brand, technology, and channels, and drives the recovery of the real economy in low-tier markets such as third and fourth tiers.

As explained by the People's Daily, "smart retail" is changing the existing domestic retail industry and becoming a key driving force for innovation and entrepreneurship.

Smart retail drives the transformation of China's retail business

At present, the fourth wave of information revolution is sweeping the world, and high-tech technologies such as Internet of Things technology, big data, and artificial intelligence are booming, providing new possibilities and driving forces for the development of China's retail business. Wei Jigang, Director of the Second Research Office of the Industrial Economy Department of the Development Research Center of the State Council, said in an interview with the media: "Whoever can seize the opportunity will catch up and stand out, and whoever acts slowly may be marginalized.

As early as 2017, in his speech "Vigorously Promoting the Transformation of Physical Retail to Smart Retail", Zhang Jindong clearly pointed out that the future of retail is smart retail. Using technologies such as the Internet of Things and big data to digitize the three major retail elements of users, commodities, and payment, the production relationship has evolved from production, sales, and use to use, sales, and production, transforming retail business, and driving and promoting the seamless connection between retail resources and manufacturing resources To achieve effective supply and create a Suning smart supply chain integrating data, service, technology and management ecology, thereby promoting the reform of China's retail industry.

It can be seen from the implementation results of Suning Smart Retail that the key to building a smart supply chain system lies in logistics. At present, Suning has launched many black technology smart terminal products, which have achieved deep integration with the scene. For example, the unmanned vehicle "Wolong No. 1" is aimed at the Suning store in the one-hour life service circle, while the drone covers remote villages and solves the last mile problem of rural e-commerce. It can be said that Suning's black technology innovation in the field of logistics is based on the in-depth service demand of smart retail, with multi-scenario and high-tech innovative product forms, so as to deepen the essence of retail services, reshape the relationship between people and goods, and then change China's retail business.

Suning has accurately grasped the pulse of the times, and achieved retail transformation and upgrading with the help of technologies such as the Internet, artificial intelligence, and big data, ushering in a gratifying record in the first half of 2018. In the next six months or even the next few years, the scope for smart retail will be infinitely broad, and it will surely lead the development trend of China's retail industry, and continue to promote the steady development of China's and even the world's real economy!