Smart door locks create Taobao-style house rentals? Matian Rental combines Bluetooth door locks and big data to replace human intermediaries

According to 58.com's "2013 Rental Industry Research Report", the size of the national rental market in 2013 was approximately RMB 2.5 trillion.

In the rental market, there are three common models: 1) information service platforms, such as 58.com, Ganji.com, Soufun.com, etc.; 2) intermediary trading platforms, such as I Love My Home, Lianjia, Yijia.com, Aiwujiwu, etc.; 3 ) long-term rental apartments, such as YOU+, Rubik's Cube Financial Services, Maijia Apartment, etc. In addition, there are house managers who have previously reported using third-party service providers to provide SAAS services.

As introduced today, Matian Rental hopes to create a house rental platform similar to the "Taobao" shopping model in the rental field through "Internet + artificial intelligence + smart hardware".

Founder Xu Chang told 36 Krypton that the Internetization in the rental field is relatively low. The two common models currently on the market are not truly Internetized. The "light" model is mainly based on information platforms, community forums and matching transaction platforms. , the main purpose is to realize information exchange. Information platforms and community forums will be occupied by intermediaries after they develop to a certain scale. The "heavy" model refers to branded long-term rental apartments, but currently only accounts for about 10% of the entire housing rental market.

Xu Chang believes that neither the information service platform nor the intermediary trading platform can be completely Internet-based, because it requires point-to-point services, such as house viewing, agreement signing, disputes, etc., which require a large number of human services. The investigation found that housing agency companies need Increase revenue by buying and selling houses, and you cannot achieve profitability through intermediary income from leasing alone.

Whether it is an agency or a long-term rental apartment, it has not fundamentally subverted the rental field. Houses rented on the long-term rental apartment platform are 30-40% more expensive than those in nearby or even the same community (from the premium of decoration and renovation and the cost of human services). Intermediary model, different regions across the country have different charging models, usually one month's rent. In addition, young people are choosing jobs frequently and renting houses at an increasingly faster pace. These models have high friction costs. So overall, it's still very traditional.

Therefore, Matian Rental uses smart Bluetooth door locks to turn scattered properties into "Taobao" products that can be searched online and viewed offline via Bluetooth passwords. After the landlord fills in the information, he can publish the property on the platform and choose the corresponding smart door lock according to the type of his "door". He needs to pay a deposit of between 300 and 800. As for residents, after arriving at the designated house, they can use the APP to perform Bluetooth matching and obtain the secret key to open the door. The principle is similar to the "Mobike" scan code to unlock the door. The platform will assign temporary or different time limit passwords based on the actual occupancy status of the residents.

The initial profit model is to charge a low proportion of service fees from both parties, which is about 1% of the annual rent and almost 1/8 of the agency fee (one month's rent). Because it is a one-time investment in hardware, future operating costs will be further reduced.

The platform selects high-quality customers through big data screening and cooperates with insurance to protect landlords' property from loss. At present, in order to restrict suspicious people who repeatedly view houses but never rent, tenants will be charged 1 yuan when viewing the house. If the user rents the house, all the fees incurred during the viewing period will be refunded. It has cooperated with People's Insurance Company of China and Sesame Credit.

In the face of competition, Xu Chang said that landlords do not have high safety requirements for door locks in rental houses. The company's current products can ensure that the market price is more than 1,500 yuan, which is the function of smart door locks for this scenario, and there are obvious cost advantages. Advantages, and the door lock does not rely on wifi, it only requires a Bluetooth module and APP to operate. The Bluetooth signal range accuracy is 3-5 meters, which is accurate enough in this scenario. In terms of adaptability, it is suitable for common steel security doors above 90% on the market. During installation, an adult man can complete the installation in half an hour with simple tools. In the current testing phase, the platform provides door-to-door installation services, while smart door locks for other types of doors, such as wooden doors, are continuing to be developed.

Matian Rental targets urban residents who have excess property but are unwilling to hand it over to agents or long-term rental brand apartment management. According to estimates by the project team, such houses account for about 7% of the housing rental market. Taking Hangzhou as an example, there are about 50,000 units. There are more than 1 million units nationwide, with a market size of about 70 billion.

Based on previous test data and industry experience, Xu Chang believes that innovation in the "O2O" field needs to provide more than 50% cost reductions or concessions to be widely accepted and likely to achieve natural growth. He hopes that Matian Rental can disintermediate and Internetize the housing rental field, and provide landlords and tenants with one-stop comprehensive services, from house viewing, online transactions, legal services, etc., and through credit reporting systems and data analysis, Shield unscrupulous landlords and illegal tenants from the source and avoid transaction risks.

The founder, Xu Chang, obtained a doctorate from the School of Computer Science at Zhejiang University. In 2012, he founded Hangzhou Murui Technology. Miyin.com, which it operates, has now become the largest digital printing online platform in China. Its entrepreneurial team consists of talents in R&D, product design, marketing and operations.

The company received 3 million yuan in angel round financing from Zhejiang University Insigma Venture Capital in July 2016, and the project is currently in the trial operation stage.

The "MaTian Landlord" APP previously operated by the company has stopped maintenance and has been integrated into the "MaTian Rental" APP.