智能or弱智？巨头们烽火狼烟抢占智能家居战场
2014 is recognized as the first year of smart home.
In the next few years, traditional home appliance companies will cooperate with the Internet,Technology giants deploy their forces, scramble for land, innovative enterprises emerge in an endless stream, and competition among all parties is in full swing.
Today, 4 years later,The smart home industry has already gone beyond the stage of popularizing concepts.
However, according to the survey, more than 85% of young consumers have heard of smart homes, but do not know what devices smart homes include and what functions they have.
Most smart home manufacturersIt is still in the stage of technology promotion.When you walk into an offline experience store, the most advertised thing is the advanced technology of the product.Rather than the usability of the product.
The industry lacks supporting regulations and unified standards.High product prices and high experience costs, etc., making it difficult for smart home products to take off in the C-end market, and the situation of being well received but not popular is difficult to solve for the time being. Therefore, many smart home manufacturers have already shifted their focus from the C-end toTurning to villa areas, smart communities, smart hotels, smart offices...
How can intelligence penetrate life?This seems to be the key.
In this regard, Zinc Finance’s fifth community live Q&A specially invited Li Wei, the founder of Beijing Zhihuijia Technology Co., Ltd., to share his entrepreneurial experience and industry observations around the theme of "Discovering Life with Intelligence".
Before founding the smart product new retail operation center "Zhihuijia", Li Wei had nearly 15 years of work experience in the communications and electronics industry, and also worked at Nokia, Motorola, and China Telecom headquarters.
Before the event started, questions were constantly raised about protocols, about IoT cloud, about the era of mental retardation, and about whether voice or screen is more suitable as an entrance...
In this regard, Li Wei gave the following answer:Voice is definitely better than touch screenIf you are a person with high myopia like me, you will know how unreliable the touch screen is when you are taking a shower! "
In Li Wei's opinion, for a long time,Smart home is just a publicity stunt by some technology companies.But since last year, many domestic and foreign manufacturers have begun to vigorously promote smart homes.
Take smart speakers as an example. Amazon Echo has reduced the price by at least $20 per unit. Between Black Friday and Cyber Monday, they made at least $10 less.160 millionIf Jack Ma spent 400 million yuan on smart speakers on Singles' Day, Amazon CEO Bezos must at least spend 100 million yuan on this smart speaker.1 billion yuan!
this makessmart speakerIt has become one of the few popular products in the smart home field and instantly ignited the smart home market.
Digging into the root causes, Li Wei said there are three reasons:
Occupy the entrance to smart home
A few years ago, there was a battle for the "entrance to the living room". At that time, mainstream TV and set-top box manufacturers all used TV as the entrance to traffic, and the battle was for content distribution and e-commerce. Now, the giant smart home companies are still doing the same thing, but the entrance has become a smart speaker. Of course, there is now a more high-sounding word, called "ecosystem".
Collect user data
In addition to algorithms, it is critical to feed AI with a large amount of data. Now the giants are stuck in hardware costs, or even losing money, to ship smart home products. One of the important reasons is to obtain more user usage data to train their AI systems.
Consumption upgrade
The growing middle-class population provides huge room for imagination for future consumption. According to the best international forecasts, the shipment volume of smart homes in 2018 will exceed tens of billions of US dollars.
However, the intelligence of a single product is not intelligence. It can only be called intelligence after networking and linkage.It's not just about technology.
There is a "chasm of death" theory in the transformation of scientific and technological achievements. In this field, it can be understood as: products that have not been commercialized,Geeks can tolerate bugs, you can debug and use a device for several days by yourself, but the general public will not.
The problem is that most companies think about problems from a technical perspective.It's easy to get high.
When Li Wei was working on products at Telecom, he had seen the first few development versions of many mobile phones, which were terrible. In his opinion, many smart home companies are still at that stage.
Smart home manufacturers have made a lot of efforts to enter ordinary households.For example, Xiaomi has quickly expanded its business with its cost-effectiveness. Unigroup IoT has built experience stores based on decorated stores. In JD.com crowdfunding, smart products account for a large proportion.
The future is here, this is the first reaction of most people when talking about smart home.
In the future that Li Wei sees, smart homes that use operator network standards are standard, unified smart home control portals are expected, and close-range networking now has integrated chips, technical standards are not the problem.
In the next event, we invited Lv Xiangliang, founder of Beijing Yunzujia Technology Co., Ltd., to talk about how software redefines the intelligent era.
Article | Shiqi
Editor ∣ Lingyu
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