Backgammon's semi-annual revenue of nearly 10 billion smart retail has begun to land

On the evening of August 27, BBK (002251) released its semi-annual report: In the first half of 2018, the company achieved operating income of 9.568 billion yuan, a year-on-year increase of 10.14%; realized net profit attributable to shareholders of listed companies of 215 million yuan, a slight increase of 354% year-on-year .

During the reporting period, BBK adhered to the development strategy of intensive store opening, and the expansion speed remained unabated. The company opened 17 new stores in the supermarket format. As of June 30, the company has opened a total of 331 stores of various formats in Hunan, Guangxi, Jiangxi, Sichuan, Chongqing and other regions. The advantage of network scale has laid a good foundation for the company's rapid development in the future.

In February 2018, BBK reached an in-depth capital and strategic cooperation with strategic investors Tencent and JD.com to explore the new value chain of "smart retail" and "unbounded retail". , multi-point self-service, WeChat self-service and other online payment methods, and the newly established collection channel has realized revenue income. Offline, the first smart store created by Tencent and BBK was launched in BBK Meixi Xintiandi in April. BBK and JD.com’s home-to-home business has covered all provincial capital markets and some key cities where companies such as Changsha, Nanning, Chengdu, and Nanchang have entered. ;Online, BBK benefited from the e-commerce operation thinking, joined JD.com's "618 Promotion" for the first time, and jointly created the "818 Hi Shopping Festival" with JD Daojia, setting a new sales record.

Backgammon said that in the face of new changes in the industry's competitive situation and consumer shopping habits, the company will rely on the existing large-scale offline physical store resources to actively promote O+O omni-channel strategic transformation, and strive to achieve internal advantages through model innovation The integration of resources promotes the integrated development of online and offline businesses and creates new profit growth points.