Backgammon's semi-annual revenue of nearly 10 billion smart retail has blossomed

Red Net Moment August 27th (Reporter Yu Xiangyang) Tonight, Backgammon released its 2018 semi-annual report. The report shows that in the first half of 2018, BBK achieved operating income of 9.568 billion yuan, a year-on-year increase of 10.14%; realized net profit attributable to shareholders of listed companies of 215 million yuan, a slight increase of 3.54% year-on-year.

In the first half of 2018, the domestic economy faced many challenges, but the retail industry has shown an overall recovery trend. According to the data released by the National Bureau of Statistics, the contribution rate of final consumption expenditure to economic growth in the first half of the year was 78%, an increase of 14.2% over the same period last year. Consumption, as one of the "troika" driving the economy, is expected to enter a new stage of upward development.

During the reporting period, BBK adhered to the development strategy of intensive store opening, and continued to expand at an unabated pace. The company opened 17 new stores in the supermarket format, and closed 4 stores that had no hope of turning losses within 2-3 years or whose properties could not be renewed. As of June 30, the company has opened a total of 331 stores of various formats in Hunan, Guangxi, Jiangxi, Sichuan, Chongqing and other regions. The advantage of network scale has laid a good foundation for the company's rapid development in the future.

In February 2018, BBK reached in-depth capital and strategic cooperation with strategic investors Tencent and JD.com to explore the new value chain of "smart retail" and "unbounded retail", online traffic empowerment, offline business technology innovation, and supply chain Empowerment, co-construction of empowerment programs and other cooperation.

The three parties have joined forces to implement the smart retail strategy and accelerate the company's digital transformation. The company implements online payment methods such as better purchase membership code, scan code purchase, multi-point self-service, WeChat self-service and other online payment methods in the physical consumption scene, and the newly established payment collection channel has realized revenue income.

Offline, the first smart store created by Tencent and BBK was launched in BBK Meixi Xintiandi in April. BBK and JD.com’s home-to-home business has covered all provincial capital markets and some key cities where companies such as Changsha, Nanning, Chengdu, and Nanchang have entered. ;Online, BBK benefited from the e-commerce operation thinking, joined JD.com's "618 Promotion" for the first time, and jointly created the "818 Hi Shopping Festival" with JD Daojia, setting a new sales record.

Backgammon said that in the face of new changes in the industry's competitive situation and consumer shopping habits, the company will rely on the existing large-scale offline physical store resources to actively promote O+O omni-channel strategic transformation, and strive to achieve internal advantages through model innovation The integration of resources promotes the integrated development of online and offline businesses and creates new profit growth points.