Seeing through the nature of new retail, Mr. Wish-Mr. achieved success with new retail!

If the 21st century is the Internet era for young people, then the 21st century is the new retail era for enterprises. The new retail trend has spread all over China, and news reports related to new retail can be seen on online platforms. Has Mr. Wishlist become a unicorn in two years with new retail?

What is new retail? What’s new about new retail? How can companies succeed with new retail? How does the new retail unicorn Mr. Wish succeed?

What is new retail?

Mr. Jack Ma of Alibaba Group was the first to propose new retail, and Mr. Jack Ma’s concept of new retail is a pan-retail format centered on consumer experience and driven by data. That is to say, we focus on consumer experience, pay more attention to others, and achieve a state of selflessness. Different from traditional retail, which focuses on enterprise efficiency, it pays more attention to oneself and has a self-consciousness.

What’s new about new retail?

Many people don’t know what’s new about new retail, nor what benefits new retail brings to enterprises. In fact, the essence of new retail is to use Internet-based channels and means to maximize retail results. In other words, the new thing about new retail is that companies can get the maximum customer flow at the lowest cost, and the customer flow can be maximized into orders.

How can companies succeed with new retail?

Seeing through the nature of new retail, in fact, regardless of old or new retail, what consumers are most concerned about is still getting a better experience in the most efficient and lowest-cost way. Therefore, how to provide consumers with the best consumption experience has become the key to the success of new retail companies.

There are not a few companies that have succeeded with new retail. For example, Hema, Ubao, and Mr. Wishes are all new retail unicorns and leaders in their respective fields. Mr. Wishlist is an outstanding representative of success through new retail.

How did Mr. Wish become a new retail unicorn?

"Mr. Wish" is my country's first brand to combine online operations with offline sales on vending machines, and then quickly became a vending machine unicorn with its new retail business model.

"Mr. Wish" drives new retail with the assistance of big data and the Internet of Things, and operates using a new retail model with consumer experience as the core.

In terms of consumer experience, "Mr. Wish" advocates attracting consumers through novel, fun and interesting forms, and its products use the unknown and entertaining nature of lucky boxes to satisfy the curiosity of contemporary young consumers.

"Mr. Wish" also takes advantage of the characteristics of service-oriented retail to improve consumers' consumption experience through category differentiation, business efficiency improvement, and scenario-based experience, allowing them to obtain the ultimate service experience.

"Mr. Wishlist" has always adhered to the new retail concept proposed by Mr. Jack Ma, which takes consumer experience as the core, puts consumers first in everything, and considers consumers everywhere. This is probably the biggest reason for his success!

In this fragmented era of the 21st century, we must not only meet the needs of consumers, but also meet the profitability of enterprises, and also improve the efficiency of retail. In addition to new retail, are there other business models that can satisfy it? New retail is a trend, not a trend.