Breakthrough: Tencent Industrial Internet Apocalypse
Author:rain
Time:2019/11/25
阅读：9519
Author · Jian non-source · Tengyun (ID: tenyun700) ▼ "Tencent does not think that it has the tools to solve all industrial problems or […]
Author · Jian Fei
source · Tengyun(ID: tenyun700)
▼
"Tencent does not think that it has the tools or capabilities to solve all industrial problems. It can only do something for certain links that we have advantages and can be solved through data."
On March 21, 2019, at a seminar on the Industrial Internet at Tsinghua University, Tang Daosheng, Senior Executive Vice President of Tencent and President of Tencent Cloud and Smart Industry Group (CSIG), explained to the participating experts that Tencent’s In the industrial Internet, there are demarcated boundaries.
Since Tencent's structural reorganization on September 30, 2018, CSIG led by Tang Daosheng has been highly concerned by the outside world as a window for Tencent to fully connect with the industrial Internet.
In May 2019, Tencent Global Digital Ecology Conference was held in Kunming. Tang Daosheng listed some key practices of Tencent in the industrial Internet in his speech at the conference:
▶ Cooperation with more and more Fortune 500 customers, such as Bank of China, COFCO, Huawei, GAC, Wal-Mart, State Grid, PICC, etc. More and more heavyweight customers choose to work with Tencent to explore the digital upgrade.
▶ Improved ability to handle complex projects. In 2018, Tencent cooperated with the Guangdong provincial government to launch "Guangdong Province Affairs", which allows users to handle various livelihood matters on WeChat. Soon after, the "China Government Service Platform" mini-program was launched.
▶ In the field of smart retail, Tencent and its partners have made in-depth explorations in the fields of small program e-commerce, official shopping guides, social fission, etc., to help merchants accumulate digital assets and let connections drive growth. Since 2018, Tencent has joined hands with more than 20 leading companies to explore digitalization, and has created a performance increase of up to 10%.
▶ Tencent exports the capabilities and experience of the C-end to its partners, and provides connectors such as official account, mini-program, payment, and enterprise WeChat, so that enterprises can better serve users, improve the matching efficiency of supply and demand, and finally realize the closed loop of C2B2C. In the fields of smart retail and smart travel, this model has already achieved initial results.
In August 2019, Ma Huateng delivered a speech at the World Artificial Intelligence Conference.He believes that the development trend of general artificial intelligence is becoming more and more clear, AI is increasingly integrated with all walks of life, and the development of artificial intelligence industry will bring us an inclusive intelligent society marked by "AI+".
The outside world may still regard Tencent as a 2C Internet company, but Tencent is undoubtedly undergoing a transformation from serving consumers to serving B-sides. This road is destined to be difficult, but Tencent has made up its mind to "do difficult things."
"This active innovation is a new starting point for Tencent to enter the next 20 years. It is a very important strategic upgrade. The second half of the Internet belongs to the industrial Internet. In the first half, Tencent provides users with high-quality services through connections. In the second half, we will On this basis, help industries and consumers to form a more open new connection ecology." On September 30, 2018, in a statement announcing Tencent's strategic upgrade, Ma Huateng described Tencent's roadmap for the next 20 years.
Looking back at the history of American companies, the transformation of similar large enterprises is full of pain and risk, although there are many successful cases such as "Big Blue" IBM's transformation from a hardware device manufacturer to a software service provider, and Microsoft's transformation from a software company to a cloud service provider. , but there are also many well-known companies that failed to reform and ended up sadly-such as Motorola.
The significance of Tencent's transformation to the industrial Internet goes far beyond that. After 40 years of rapid economic development in China, the dividends of urbanization, industrialization, population, and institutions have become increasingly thin, and the slowdown in economic growth is inevitable. At this time, globalization is entering a retrograde phase. Under internal and external challenges, China's economy and enterprises are facing difficulties. Facing a problem with redirection. Can the Industrial Internet take on the heavy responsibility and become the starting point for further improvement of social governance, further economic growth and further upgrading of enterprises?
To a certain extent, whether the problem of the industrial Internet can be solved is not only related to the future of Tencent.
Growing pains are not unique to Tencent.
"Huawei is gradually entering the no-man's land in this industry. It is in the predicament of no one to lead, no established rules, and no one to follow. Huawei's 'opportunistic' high speed of following others will gradually slow down, and the responsibility of establishing a guiding theory It has arrived." On May 30, 2016, at the National Science and Technology Innovation Conference, Ren Zhengfei said in his speech.
Ren Zhengfei's feeling of "overwhelming heights" is, in a sense, a common challenge faced by Chinese companies.
First, the challenge comes from slowing economic growth. China's GDP growth rate fell below 8% in 2012 and fell to 6.6% in 2018. At the same time, reform at the institutional level has not opened up a new situation. Neither supply-side reform nor mixed ownership has injected new impetus into private enterprises.
Ding Anhua, chief economist of China Merchants Bank, said, "Solid evidence shows that the development of the private economy, especially private enterprises, has fallen into an unprecedented predicament since the reform and opening up 40 years ago."
At the enterprise level, which reflects the country's economic competitiveness, there is a clear gap between Chinese enterprises and multinational giants. According to a report on the Chinese website of "Fortune", among the Fortune 500 in 2019, 119 Chinese companies (excluding companies from Taiwan) entered the list. Compared with the world's top 500, the profit indicators are relatively low. The profits earned by Chinese banking companies accounted for 47.5% of all Chinese corporate profits.
If the profits of the 11 banks are not counted, the average profit of the other 108 Chinese companies on the list is only US$1.92 billion. Under the same caliber, the average profit of the other 113 US companies is as high as US$5.28 billion, nearly three times that of Chinese companies.
Chinese enterprises are large but not strong, which is closely related to the growth model of Chinese enterprises. According to economist Zhang Weiying, there are roughly two types of entrepreneurial functions: one is arbitrage, and the other is innovation. "How has China grown in the past 40 years? If we look at a larger scale, it is the improvement of resource allocation efficiency driven by entrepreneurs' arbitrage activities."
Since joining the industry Internet practice, Tencent has tried its hand at 12 fields, among which transportation and manufacturing are promising fields.
"Besieged," Zhou Qiren, a professor at the National School of Development at Peking University, described the state. In July 2019, he pointed out in a speech, "One is that the so-called major changes in the global pattern are undergoing so-called unprecedented changes in a century, and China is in the midst of it and is surrounded; the other force is the domestic Some changes in the economy, which also surrounded us."
Zhou Qiren believes that since 40 years of reform and opening up, Chinese companies have mainly relied on cost advantages and have not yet formed a real innovation advantage. However, after the domestic political situation in the United States has changed, the living environment of Chinese companies is no longer as favorable as before. breakout".
In Zhou Qiren's view, in addition to further reform and opening up, the third path of the "breakout" strategy is innovation. Innovation includes both innovations brought about by breakthroughs at the basic science level and innovations at the application level. China has not made a "start" at least at the level of basic science, so China's innovation is mostly limited to the application level.
This view is quite similar to what Ren Zhengfei said. As for the "breakout" approach, Zhou Qiren believes that globalization is an option. "I have visited a number of Chinese companies, many of which have accelerated their global deployment after the trade war," he said.
The threshold of globalization is high, the investment is high, and the success rate is low, so it can only become one of the choices of a few leading enterprises. For most Chinese companies, it is inevitable to find a way out in China. Therefore, the Industrial Internet has high hopes.
The concept of Industrial Internet (Industrial Internet) was first proposed by General Electric in 2012, and was gradually replaced by Industrial Internet of Things (IIoT, Industrial IoT). As defined by Accenture, the Industrial Internet enables companies to use sensors, software, M2M learning, and other technologies to collect and analyze data from physical objects or other large Provide new value-added services.
When the Internet has successfully connected nearly 1 billion Chinese users through social networking, e-commerce, consumption, entertainment, etc., people expect that the next step to access the Internet will be the physical world - factories, equipment, schools, cars, homes, etc. Under the environment, realize the connection between things and things, things and people, and finally form the Internet of Everything (IoT).
"The main battlefield of Internet development is shifting from the consumer Internet to the industrial Internet. This is not only the guidance of national policies, but also the urgent need for the transformation of traditional industries. The integration and innovation of industry, technology and finance have brought the development of the industrial Internet into the Entering a new stage, the active exploration of local governments, real enterprises and various professional service organizations will promote the industrial Internet to enter a period of accelerated development." ("2019 Industrial Internet White Paper")
"Tencent, as a platform party, often builds some models and some new industry platforms with large partners, and then empowers these capabilities to small companies to upgrade the capabilities of the entire industry." Tang Daosheng explain.
If you don't accumulate steps, you can reach thousands of miles. This transformation of Tencent has been brewing as early as five years ago, and finally settled in the industrial Internet, which is the result of repeated trials along the way.
As early as during the first World Internet Conference in 2014, Tencent executives realized that the trend of shifting the Internet to offline is coming, and Tencent needs to be prepared. According to Shu Zhan, the general manager of Yunnan Tengyun Information Industry Co., Ltd. (hereinafter referred to as Tengyun Company), a seven-member team was established within Tencent at that time to be responsible for Tencent’s smart city project and explore how to serve offline.
Tengyun Company is a joint venture established by Tencent in Yunnan. It is responsible for the construction and operation of "Traveling Yunnan with a Mobile Phone" and the digitalization of Yunnan.
In 2015, Ma Huateng further proposed "Internet +", which became popular all over the country for a while. On April 29, 2015, at the Diaoyutai State Guesthouse, the first "Internet + China" summit was held, and the heads of Tencent's various business lines began to actively participate in it.
According to Shu Zhan, at that time Tencent mainly promoted two projects: one was WeChat’s city services, and the other was Tencent’s crowd-creation space. It formed cooperation with more than 70 cities, and signed strategic cooperation with some central ministries, provinces and cities.
By 2016, Tencent formally established the "Internet +" cooperation business department to take the lead in organizing various lines and exploring how to cooperate with the government and enterprises - but Tencent soon realized that this was still not enough.
"In the past, we always mentioned 'Internet+'. Later, the more we contacted different industry partners, the more we found that it was actually '+Internet'. Because the industry is the main body, the essence of manufacturing is still manufacturing, not digitization. When we think clearly The role that Tencent should play, we also quickly clarified our positioning to the outside world.” Tang Daosheng said.
Although the judgment of turning to the industrial Internet has been established, at this time Tencent is not ready in terms of technical preparations, solutions, and organizational structure.
When Wang Gang, the current general manager of Tencent Cloud Government Industry, joined Tencent Cloud Government Affairs in 2016, the team had only 6 people. According to a report from 36 Krypton, when a colleague just arrived, he was frightened by the battle, "I have never seen a company with so many technologies, but I don't know how to choose."
What is complicated is not just a technical solution, but also an organizational discomfort. "There was a municipal public security bureau cooperating with Tencent on 'Internet+'. Tencent went to 17 teams to connect with each other, and the chief of the public security bureau was already in the dark." A Tencent insider recalled.
After learning many similar lessons, Tencent began to unify its internal understanding. The difference between offline and offline, 2B and 2C businesses is too great. It is necessary to integrate the company's internal forces, clarify the track, and choose and discard.
There are many imaginations about the future of the industrial Internet: Guo Taiming sees "light-off factories", Lei Jun sees smart homes, and Ma Huateng sees brand-new opportunities in all walks of life.
"This can not only help customers save costs and improve efficiency, but also help customers find new business models and profit growth points in the process of digital transformation and upgrading. At present, we have already established in medical care, education, transportation, retail and manufacturing, etc. Preliminary attempts in the field.” In a speech on April 23, 2019, Ma Huateng systematically expounded his thinking on Tencent’s industrial Internet strategy.
Ma Huateng said that whether it is big data, cloud computing or artificial intelligence, new technologies empower traditional industries and promote their transformation. This is in line with the general trend of China's overall GDP growth shifting from high-speed growth in the past to high-quality growth in the future. All walks of life Arm yourself with the latest information technology. "Just like all walks of life began to embrace electrification after electricity became available, now we have entered a new era, and the future will be an era of continuous integration and upgrading of the industrial Internet."
For Tencent, a primary question is, what role does Tencent play?
"There are two factions in the industrial Internet. One faction considers itself a disruptor and wants to rebuild an industry. This is not Tencent's style. We are another faction. We are more of an assistant to help various industries transform and upgrade." Tang Daosheng said.
In the statement of Tencent's structural reorganization, Tencent also proposed the positioning of "digital assistant" to win the acceptance of industry partners. "In the first half of the Internet, Tencent's mission is to make good connections; in the second half, Tencent's mission is to become the most personal digital assistant in all walks of life."
On August 27, 2019, when attending the Big Data Intelligence Summit in Chongqing, Ma Huateng also pointed out that the main field of industrial competition is gradually changing from singles PK to doubles. "In the past, commercial competition often revolved around vertically subdivided industries. Today, when the biggest variable of informatization begins to integrate into all walks of life, the way of industrial competition has changed. The vertical depth of each entity industry and the horizontal extension of information The combination of industries has formed a criss-crossing new partner, and it can be said that industry competition has evolved into a doubles match."
The implication is that Tencent is a "double partner" of various industry partners, and its importance is higher than that of assistants, which means that half of its "life" must be handed over to the other party. In addition, Tencent executives have also used terms such as "digital consultants", connectors, toolboxes, and ecological co-builders.
In any case, Tencent has not been constrained by the dominant mentality formed by the long-term 2C business, and has a clear understanding of its own capabilities and positioning in the industrial Internet.
Tang Daosheng said that Tencent "slowly explored a way" in this transformation process: from directly facing consumers, to gathering more partners, and working with partners to provide services to consumers, Later, as an industry assistant, an assistant to partners in different industries, enabling the latter to serve their end users based on Tencent's 2C platform, "this is the way Tencent has explored step by step in the past few years."
However, Tang Daosheng also admitted that Tencent will not enter every industry, and Tencent has to make a choice for its "double partners".
On April 23, 2019, Ma Huateng delivered a speech on "Development and Trends in the Next Five Years" at Qingteng University, systematically introducing Tencent's progress in manufacturing, agriculture, retail, transportation, medical care, education, cultural creativity and other fields. In addition to the above several fields, together with finance and government affairs, it can basically constitute the key target market of Tencent Industrial Internet.
After figuring out what to do, what Tencent wants to prove to industry partners is why Tencent?
Cloud computing, big data, artificial intelligence, Internet of Things, mobile Internet, and the Internet are considered to be the underlying technologies of the Industrial Internet. Tencent has certain advantages in cloud computing, big data, and mobile Internet, but does not have absolute advantages in other aspects.
Regarding this issue, Tencent is also thinking repeatedly internally, and continues to trial and error and confirm through practice. For example, what are the advantages of Tencent in building a smart city? A consensus between the two parties is that Tencent's advantage is still on the C side, which lies in artificial intelligence, big data, connectivity and security. The Changsha Municipal Government finally chose Tencent's solution, on the one hand, it also values Tencent's connection and reach capabilities.
"In the end, there is no doubt about Tencent's advantages and 2C capabilities. How to make good use of Tencent's 2C capabilities to help certain vertical fields—the end customers in the vertical field overlap with Tencent's C-end customers. This is the most important thing we have found. A place that can convince customers." Tang Daosheng said.
1.1 billion people log in to WeChat every day, which gives Tencent an unparalleled advantage in connecting users compared with traditional IT companies. Whether it is through small programs, WeChat official account and service account, or using WeChat payment and corporate WeChat, Tencent can allow any company to quickly establish more efficient channels for users and employees to achieve communication, transaction, and service functions. Tencent What we need to learn is how to turn these connection capabilities of the C-end into solutions and become a sharp weapon to break through enterprise customers.
"On the C side, we have two social platforms, WeChat and QQ, which reach billions of users, and have long-term accumulated user insight and operation experience. Tencent exports the capabilities and experience of the C side to partners, and provides public accounts, Connectors such as applets, payments, and corporate WeChat allow companies to better serve users, improve the efficiency of supply and demand matching, and finally realize the closed loop of C2B2C." Tang Daosheng said.
Take the "Guangdong Provincial Affairs" mini-program of the Digital Guangdong Project as an example. In 2017, the Guangdong Provincial Government decided to launch a digital government project, chose Tencent as its main partner, and joined forces with three major mobile operators to form a Digital Guangdong Company, responsible for the digital Guangdong project. construction and operation.
On May 21, 2018, the "Guangdong Provincial Affairs" mini-program reached 10 million PV on the first day of its launch on WeChat, and 14 million on the second day, and still has about 7 million monthly active users.
After the "Guangdong Province Affairs" made a "good start" in people's livelihood services, the Digital Guangdong Project launched the Guangdong Province Affairs Collaborative Office Platform on New Year's Day 2019. 500,000 civil servants in Guangdong Province realized collaborative work on the same platform, which greatly improved the efficiency of official business processing and transparency. If the Digital Guangdong project is not based on WeChat, the final effect will inevitably be greatly reduced.
The retail industry is naturally one of the industries that Tencent is most concerned about.
"The retail industry is the closest and most direct industry to the C-end, so it naturally becomes one of the main battlefields of the industrial Internet after our strategic upgrade, and it is also a model project for our C2B." Tang Daosheng mentioned in his speech at the Tencent Global Digital Ecology Conference .
Tencent's vigorously promoting solutions such as code scanning and WeMall applets in smart retail solutions are also a full release of Tencent's reach in the retail field.
Lin Jinghua, vice president of Tencent and person in charge of smart retail, cited a case of Mengniu: Mengniu didn’t open a store, so how can Mengniu interact with users? "Through a code on Mengniu's bottle, users can directly participate in Mengniu's interaction after scanning the code, allowing Mengniu to deposit the user's data assets, and at the same time let Mengniu know who drank his milk."
There are many other similar cases:
▶ Changsha Meixi Lake Xintiandi Plaza is a commercial complex built by BBK Group, and it is also the first smart retail store cooperated with Tencent. The mini-program "BBK Better Shopping" integrates the functions of scanning QR code, WeChat payment, membership card, and coupons. link, which greatly increased the conversion rate of members and boosted store sales. Only BBK Supermarket on the B1 floor had an overall sales of 44.25 million yuan in the first quarter of 2018, an increase of 41%, and a profit increase of 98%; at the same time, the passenger flow increased by 94,000, with a growth rate of 25%.
▶ Wal-Mart stores use code scanning to purchase. During the two-month test period, code scanning achieved a penetration rate as high as 30%, that is, nearly 30% of customers who came to the store chose to use code scanning to pay. At present, Wal-Mart's scan code shopping has connected more than 30 million users, which has reduced Wal-Mart's checkout time by 50%.
▶ Lingzhi, a fashion company that owns ONLY, Jack&Jones and other brands under its umbrella, has cooperated with Tencent to build a WeMall mall on the mini program, which has opened up the online and offline operations of shop assistants, greatly improving efficiency and business performance. In the sales of WeMall of Lingzhi Group, the sales of 85% come from the circle of friends.
▶ Carrefour Welfare used mini programs to rebuild its membership system, and the membership conversion rate reached 90% in just one month, and Carrefour also gained 2.5 million "light members".
Connection is not only applied to end consumers, but also has a high probability of being applied to internal operations of enterprises.
Zhang Xiaohui, co-founder of Yonghui Yunchuang, revealed a case about the use of small programs in the logistics system: Every day, a large number of trucks drive from the logistics center to Yonghui’s warehouses around the country. Hui also customized a small program for internal use on the logistics side, allowing the driver to go to a fixed location to sign in, check in, and check the location. At the same time, there are small code scanning programs for receiving and loading goods in the front warehouse.
"Integrate online touchpoints, offline touchpoints, social touchpoints, and commercial touchpoints to build a full-touch retail driven by digital users with 'super-connection' as the growth engine." Lin Jinghua summed up Tencent's definition of smart retail in this way.
Output user-oriented product thinking
The advantages of the C-end are not only reflected in the ability to reach a large number of users through WeChat, QQ and other connections, but also include the product thinking and experience accumulated by Tencent in the consumer Internet for many years, that is, everything is based on user experience; strong operational capabilities, such as Support for a large number of concurrent users, as well as the security technology advantages accumulated on the Internet, etc.
Once the Tencent team finds out how to apply the above-mentioned experience accumulated over the years to customers, the chemical reaction effect is amazing.
"At the beginning of government service, we were also very apprehensive. How to do it? We have to keep learning. But our thinking is, what are Tencent's advantages? We are familiar with the C-end, so we need to give full play to our advantages. We don’t understand the government, but we can start from the perspective of G2C, so we pay close attention to the user experience, that is, what the user wants to do.” said Tian Xiqing, deputy director of government industry technology at Tencent Cloud, who has participated in the Digital Guangdong project from the beginning.
The face-swiping authentication adopted by Guangdong Province is an example. Different from general government affairs websites that require cumbersome registration processes, Guangdong Provincial Affairs uses advanced facial recognition authentication when logging in. To ensure facial recognition authentication, it means that the background needs to open up the data of the public security department to confirm users. Knowing this is not easy.
"The first thing I thought of was to get rid of the account and password, and use facial recognition to solve this problem," Tian Xiqing said when explaining the considerations behind adopting facial recognition. After many efforts, the face-swiping authentication of Guangdong Province was finally realized, which completely subverted the experience of government services.
"How to improve the user experience is one of the questions we ask the most." Tian Xiqing also gave an example. The original disability certificate may have to go to the street, the civil affairs declaration, and the hospital to determine the disability. After the disability is determined, it must be returned. After approval After that, I have to go to the street to get the certificate, and I have to run at least four times, which is very troublesome. "We have simplified it to one trip. We only need to go to the hospital to determine the disability, and other offline processes will be opened up, so this is optimization."
There are still many such thoughtful considerations from the user's perspective in the Guangdong Provincial Affairs application. For example, if there is another endorsement for the Hong Kong and Macau Pass, the user will not see the renewal function. Even Ma Huateng personally expressed his opinion on the products of Guangdong Province. According to Tian Xiqing, the large font was proposed by Ma Huateng. At that time, everyone said that this is not an elderly phone, but later found that users think the experience is very good, so they adopted it.
Ecological co-construction, species innovation
According to Professor Zhu Hengyuan, deputy dean of the Global Industry Research Institute of Tsinghua University, compared with informatization, digitalization and intelligence, the industrial Internet has a stronger potential revolutionary force, and it is a paradigm shift comparable to the industrial revolution.
The successful industrial Internet practice in the future will not come from the practice of traditional IT experts such as IBM, SAP, GE, etc. in the current industrial companies, but must truly innovate and create new ones based on data, personalization, and distributed organizations. species.
In this creation process, helping partners participating in the ecology to jointly cope with competition, changes and challenges, so that the ecosystem structure can be generally stable and maintain long-term vitality, is the meaning of the value of the industrial interconnection.
"Tencent is very clear that we are in the business of technology and products, and the industrial Internet needs strong service capabilities. We are very willing and open to build such an ecosystem with different roles and partners in the industry, which can complement our understanding of The channels of the industry can also help us to deliver. With such an interaction, Tencent is more aware of the role we should play in the industrial Internet.” Tang Daosheng said.
In the construction and operation of the Digital Guangdong project, how to get partners in the industry to actively participate is also one of the key considerations of the Tencent team.
According to Luo Chaoliang, general manager of Tencent Cloud's government affairs and people's livelihood, in the Digital Guangdong project, there are as many as 1,400 ecological partners from Tencent Cloud's channel side, including agency, joint development, service, consulting and other categories. The chemical reaction is another "Mount Everest" for the project team.
After the smooth progress of the "Digital Guangdong" project, the ecological integration capabilities of Tencent Cloud and its partners have been greatly improved, and Tencent Cloud has begun to undertake more challenging tasks.
"We particularly emphasize the cooperation of this ecology, not only Digital Guangdong, but also Tencent. We know that our strengths are in customer experience, orders, operations, high concurrency, and AI. But what are our weaknesses? We are in I am still a primary school student in serving government affairs, and there are many manufacturers in this industry who have been involved for many years, and we hope to form cooperation through the way of one plus one greater than two." Tian Xiqing said.
Donghua Software is one of the companies participating in Digital Guangdong, and is good at system architecture design at the government control level. Guo Haozhe, senior vice president of the company and chairman of Donghua Smart City Group, recalled, “An interactive interface needs to be modified hundreds of times until the users are satisfied. High, and very few experts or code engineers in the To B industry are willing to cooperate with this way of working.”
After the battle of Digital Guangdong, the ecological integration capabilities of partners such as Tencent Cloud and Donghua Software have also reached a higher level, and they have begun to undertake more challenging tasks:
On June 10, 2019, Tencent Cloud, Tencent Industrial Investment Fund, Donghua Software and Huati Technology jointly won the bid for Chengdu's "Smart Greenway" project with 870 million yuan.
On July 2, 2019, Tencent Cloud won the bid for the Changsha City Super Brain Project with 520 million yuan, and Donghua Software was the most important service provider and participant.
On August 20, 2019, Tencent Cloud and Hubei United Investment Group signed a strategic cooperation agreement to introduce Beiming Software, Guangzhou Daoyi, Shanghai Anchang Network and other ecological partners to jointly build a smart new city.
When Tencent announced the structural adjustment on September 30, 2018, Tencent Cloud already had more than 2,000 partners and more than 60 industry solutions. On July 16, 2019, Tencent Cloud launched the "Ten Millions" plan, with the goal of establishing ten ecological bases, an ecological market of tens of billions, uniting thousands of ecological partners, and training ten thousand technical personnel.
By September 2019, Tencent Cloud and its partners have jointly created more than 90 joint solutions, providing cloud services for more than 500,000 customers, covering government affairs, medical care, retail, education, industry, finance, real estate, etc. Dozens of vertical industries have gradually built a complete industrial digital ecology.
Create new ecology and new species together with partners. If we say that Digital Guangdong is a small test of Tencent's government affairs in the developed eastern coastal areas, "Travel Yunnan with a mobile phone" is a relatively underdeveloped area in the west. An innovative move to transform an industry.
What this project brings to Yunnan is not only the reorganization of tourism resources, the reconstruction of the integrity system of the tourism industry, and the restoration of the image of Yunnan tourism. Push forward step by step, creating a new model abruptly.
Tourism industry is one of the pillar industries in Yunnan. However, before 2017, the tourism industry in Yunnan was once chaotic, word of mouth was damaged, the number of tourists decreased, and tourism revenue decreased. Although the Yunnan provincial government subsequently issued 22 "the strictest in history" rectification measures to rectify the market, the Yunnan government is clearly aware that rectification alone cannot solve the fundamental problem, but to find a starting point to penetrate to the end. Coordinate all parties so that each participant has pressure and motivation to participate in reform and innovation.
"Traveling Yunnan with a mobile phone" has therefore entered the field of vision of the rulers, and Tencent, as a partner of this project, thus entered Yunnan. On August 26, 2016, Chen Shun, the vice governor of Yunnan, met with Ma Huateng and implemented the cooperation. Tengyun Company came into being and became the construction and operation company of the "Traveling Yunnan with a Mobile Phone" project.
"Tengyun" means that Tencent takes off in the south of the colorful clouds. Recalling the birth of Tengyun Company, Shu Zhan said it was the result of "the right time, place and people". According to him, after Tencent's internal push to try offline, Tencent Cultural Tourism began to deploy its heavy troops in the Southwest in 2016, focusing on Guangxi, Guizhou, and Yunnan.
The logical consideration of this layout is that the Northwest and Southwest are endowed with good tourism resources, but they are relatively backward in all aspects. Therefore, when looking for an entry point for the combination of the Internet and culture and tourism, they become "value depressions".
For Tencent, Tengyun has two missions. One is to be able to land in Yunnan and explore how the industrial Internet can change a province’s industry through the formation of benchmark cases; ability.
On September 29, 2017, the special meeting of "Traveling Yunnan with a Mobile Phone" was held for the first time, and the overall construction and design began. In March 2018, the "You Yunnan" app began internal testing, and it was officially launched on October 1, 2018. Throughout the process, Tencent has involved 28 departments and more than 400 personnel.
Dong Zhiwei, Director of the Information Center of the Yunnan Provincial Tourism Development Committee, concluded that "Traveling Yunnan with a mobile phone" has brought about four restructurings for Yunnan's tourism industry: the reconstruction of resources and products, the reconstruction of the integrity system, and the reconstruction of the complaint handling system , reconstructing the new image of Yunnan tourism.
The Tengyun team is also stepping up the exploration of offline scenes in scenic spots in the next step, including solving some pain points, such as using facial recognition to solve the problem of queuing at scenic spots, and promoting ETC senseless payment in the whole province. Now it has covered more than 600 ETC lanes. This year, it will also expand the charging pile and other scenarios, launch the car rental business, and create a brand-new smart travel platform to solve the last mile problem of intra-city traffic.
Whether it is "Digital Guangdong" or "Visiting Yunnan with a Mobile Phone", the establishment and promotion of the two projects are supported by senior executives. One of the driving forces of China's economic growth comes from competition among local officials. It is foreseeable that digital government will become a new round of competition among provinces and cities.
What is different from the past is that digital experience services are more transparent and easier to compare, which may bring more pressure on those in power in various provinces and cities. This pressure may turn into a driving force for China's government to upgrade its service capabilities, and bring breakthrough opportunities for China's economic transformation and enterprise development.
"In a globalized economy, your opponent is not only the boss of the factory next to you, but may also include many very competitive opponents in the same field around the world." Tang Daosheng said, "Integrating different capabilities in Connecting in an ecosystem and enhancing the overall competitiveness is what every industry in China needs.” This is where Tencent’s opportunity lies.
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