Lenovo Smart Retail Zhou Ming: Eight major retail initiatives to create a smart retail benchmark

A few days ago, Lenovo released its first quarter performance report for the 2018/19 fiscal year, showing that its revenue increased by 19%, reaching US$11.9 billion, a record high for the same period in history. It is worth noting that the China region ushered in the first quarterly double-digit year-on-year growth in six years. According to Liu Jun, President of Lenovo Group China, the "red and blue" strategy is the key to accelerating the revival of the China region.

The second from the right is Liu Jun, President of Lenovo Group China;

Compared with the "Red Army" with mature business, the "Blue Army" is an innovative strategic development model represented by Lenovo Smart Retail Tianxi Legend. Yesterday, Liu Jun, Li Xin, Vice President of Operations and Sales Management of Lenovo China, and Zhou Ming, CEO of Lenovo Smart Retail Tianxi Legend Company, opened Lenovo's first batch of smart retail front warehouse stores - Lenovo Smart Retail Beijing Anding store. The store is located at No. 295, Andingmen Inner Street, Beijing. The store has been open for 20 years. From the first batch of Lenovo 1+1 stores to the first batch of Lenovo 3C stores, and then to the first batch of Lenovo 4S stores, it has been closely following Lenovo’s retail upgrades. pace.

In this front warehouse store, there are more than 300 product categories on display, including Lenovo's own brand products, Lenovo empowered brand products and Lenovo Smart Selection products, covering smart home, smart wear, smart travel, full-scenario entertainment, etc. Many fields. By bringing users more than expected digital, personalized and intelligent services, a new online and offline interactive whole-network marketing system is created.

After learning about the business of the store, Liu Jun said that Lenovo has accelerated the layout of smart retail since last year. At present, it has opened up online and online. Consumers will get the same price offline and online, so that retail efficiency can be improved. direction development. The new "front warehouse" model is to use the data on the cloud for intelligent forecasting and national allocation in each store's inventory, so as to improve the overall efficiency and improve the floor area efficiency.

Liu Jun also said that now more than 60% of Lenovo's business in China comes from TO B, and more than 30% comes from TO C, a large part of which comes from offline. "In many fields, smart retail is constantly setting benchmarks and becoming the pioneer of reform in China."

Lenovo Smart Retail has developed rapidly this year. As of August, the front warehouse work of its franchise stores has been advanced ahead of schedule, with an average monthly completion rate of more than 150%. Currently, there are 11 directly-operated stores, 31 front warehouse stores, and 67 franchise stores. By September and October, a large number of new stores will open, for example, three directly-operated stores will open in Beijing, Shanghai and Tianjin. Online, the official website e-commerce platform launched by Smart Retail - Lecoo Mall (www.lecoo.com) also has increasingly prominent advantages, with a complete network-wide price sharing and sales sharing mechanism.

Regarding smart retail, Zhou Ming said that he has always paid great attention to the development of in-store and out-of-store scene technologies. "The so-called out-of-store technology is also digitized, intelligent, and the systematization of personnel training output. This series of goals is to make the management of tens of millions of stores more convenient and efficient." Zhou Ming also introduced that Tianxi Legend has already Summarize a complete set of plans - eight major measures of network marketing, and create an industry-leading 4S model (Sales, Service, Show, Social).

First, the sales of high-quality smart devices (Sales), which realizes the whole network marketing of online and offline integration. Second, the people-friendly IT service (Service), promotes the "5 km smart circle" service, that is, online orders are delivered to the home at a high speed offline. Centered on smart life stores, with a radiation radius of 5KM smart circle, a complete set of smart home integrated solutions of "delivery + installation + training + diagnosis + recommendation" has been realized, while the previous retail industry has been stuck within 3 kilometers of "delivery and installation ". Thirdly, black technology product display and experience (Show). In addition to Lenovo's full line of products, there are also a wide variety of smart devices in the smart life store, which can meet consumers' purchase and experience needs for smart devices at one time. Fourth, a more open social experience (Social), creating a social marketing model.

In order to further reshape Lenovo's channel, Tianxi Legend regards the unmanned container project as a strategic project, and opened the first smart retail model of unmanned container for SIoT products in China. Zhou Ming said that the unmanned vending container has been launched since May this year, and it is expected that 5,000 containers will be put into airports, high-speed rail stations, schools, hospitals, SMP and other scenarios to meet everyone's purchase needs for digital and SIoT products. "We are now negotiating with multiple commercial properties, airports, high-speed rail stations, etc."

It is understood that Lenovo Smart Retail is continuing to introduce artificial intelligence technology to reduce comprehensive operating costs such as manpower and venues, and open up the entire industrial chain of new retail operations.