Analyze the similarities and differences between new retail and smart retail

At the same time as the emergence of new retail, the concept of smart retail also emerged. The two seem to be very similar, but some people still can't tell the difference in concept. So are they both talking about the same thing? Let's take a look at the similarities between the two.

1. Both emphasize the integration of online and offline channels, and integration is the development trend of channels.

2. They all emphasize customer experience as the center, build experience scenarios, and follow the rules of online and offline products of the same quality and price.

3. All focus on new technology application and innovation.

4. Both value the value of data.

The above are the similarities between the two, let's take a look at the differences.

1. New retail and the fourth retail revolution (Jingdong Liu Qiangdong) both emphasize "revolution" and use more radical terms; smart retail emphasizes "empowering" traditional retail, which is reform and innovation, and does not want to make the problem as sharp as "revolution".

2. In terms of channel integration, the attitude of new retail is more open, while promoting the integration of functions and forms. Smart retail, on the other hand, focuses on functional integration and clearly distinguishes channel forms. In fact, instead of saying that smart retail is doing channel function integration, it is better to say that it is doing function synergy.

3. Smart retail focuses more on the reconstruction of experience scenarios, and pays more attention to customer consumption psychology. When constructing scenarios, it takes advantage of the experience of physical channels and makes it more detailed. New retail pays more attention to the drainage effect of the scene and the convenience of consumption.

4. In the application of new technologies, new retail focuses on the application to the entire production chain and the entire process; smart retail is more applied offline.

5. In terms of big data analysis and application, new retail pays more attention to personalized product demand analysis and the overall application of consumer behavior data analysis; smart retail pays more attention to precise marketing based on consumer individual behavior data analysis. Brand companies such as Hudao that provide smart mid- and back-office services for enterprises have performed well in this regard.