Chongqing's smart tourism construction has bright spots, helping Chongqing's tourism transformation and upgrading

In recent years, Chongqing’s tourism industry has actively embraced big data, cloud computing, the Internet of Things, mobile Internet, virtual reality, artificial intelligence and other cutting-edge information technologies, with the concept of “intelligent + service, intelligent + marketing, intelligent + experience, intelligent + "Management, intelligence + big data" as a breakthrough point, vigorously promote the construction of smart tourism in the whole region, help the transformation and upgrading of Chongqing tourism, and there are many highlights in the construction of smart tourism.

1Smart tourism policy support and standards have been basically established

Picture source | Picture Chong.com

Under the guidance of the national "Action Outline for Promoting the Development of Big Data", "Tourism + Internet Action Plan", "Guiding Opinions on Promoting the Development of Smart Tourism", "The 13th Five-Year Plan for National Tourism Informatization" and other documents, in the "Tenth Five-year Plan of Chongqing" Important documents such as the "Third Five-Year Tourism Development Plan", "Opinions on Accelerating the Development of All-region Tourism", "Innovation-driven Development Strategic Action Plan Led by Big Data Intelligence (2018-2020)" and other important documents have added content related to smart tourism construction to provide Chongqing tourism Driven by intelligent innovation, it provides strong policy support for accelerating the advancement of smart tourism in Chongqing.

The "Chongqing Smart Tourism Construction Implementation Plan", "Chongqing Smart Tourism Construction 13th Five-Year Action Plan (2017-2022)", "Chongqing Smart Tourism Scenic Area Construction Guide", "Chongqing Smart Tourism Rural Construction Guide" and "Chongqing Smart Tourism Rural Construction Guide" have been compiled in supporting formats. Plans and standards such as the Municipal Tourism Data Standard and the Chongqing Global Smart Tourism Construction Implementation Plan provide top-level design and normative standards for Chongqing’s smart tourism construction.

2Effectively improve industry regulatory service capabilities

Adhere to demand-driven, closely follow the actual supervision and service of the tourism industry, and strive to promote the construction of tourism informatization projects, which has greatly improved the city's tourism industry supervision capabilities.

Picture source | Picture Chong.com

The main manifestations are: First, the city, district and county tourism emergency command platform is accelerating the construction of the video, access control, parking lot and other data of tourist attractions (resorts) as well as public security, transportation, meteorology, telecommunications operators, tourism Internet of Things and other data , grasp video surveillance, passenger flow (traffic flow), weather and environmental protection and other information in real time. Up to now, the city's tourism emergency command platform has accessed a total of 482 channels of video data from 87 4A-level or above scenic spots in the city, and access control and ticketing system data from 39 scenic spots. The second is to develop and improve tourism industry operation monitoring platforms, tourism team service management and other systems to achieve quantitative monitoring of tourism industry operations and tourism team dynamics. The third is to connect with the online administrative approval platform, data resource sharing and exchange platform, and credit platform to improve the tourism industry’s convenient service capabilities such as online project declaration, online approval, online services, and integrity management. The fourth is to continuously improve office efficiency and regulatory service capabilities through the construction of mobile office automation systems and tourism public opinion monitoring systems for the tourism industry.

3Global smart tourism cloud construction accelerates

Through early exploration and accumulation, as well as in-depth cooperation between the Municipal Tourism Development Committee and Chongqing Tourism Group, Chongqing’s global smart tourism cloud is accelerating.

Source | Youyang Tourism

The first is to accelerate the access of video surveillance and access control and ticketing data to the city's A-level tourist attractions, star tourist hotels, resorts, tourist towns (townships and villages), and continuously improve the coverage of video surveillance, access control and ticketing, wireless networks and other facilities, as well as information Layout of sensing, data collection, data transmission and other facilities and equipment.

The second is to complete the planning and preparation of the construction of Chongqing Tourism Big Data Center, carry out the construction of hardware and software infrastructure for the smart tourism big data center, and promote the construction of a comprehensive database for the tourism industry, an industry data sharing and exchange platform, and a tourism big data analysis and decision-making system.

Picture source | Wulong District Tourism Development Committee

The third is to accelerate the construction of supporting application systems, use applications to generate data, use data service management, and use management to improve efficiency. "Chongqing Global Smart Tourism Cloud" has initially provided service capabilities such as industrial operation monitoring, industry supervision and management, emergency command and dispatch, publicity, marketing and brand promotion, reservation and payment, consultation and complaints, and is accelerating to improve big data collection, integration and operation functions. Achieve using data to speak, use data to make decisions, use data to manage, and use data to innovate.

Picture source | Released in Chongqing

4Smart tourist attractions and rural pilot projects are in full swing

First, with A-level scenic spots and tourist resorts above the municipal level as the main body, we will carry out demonstration pilot projects for the construction of smart scenic spots (tourist resorts) to achieve full coverage of smart tour guides, electronic explanations, online bookings, information push and other functions, and to achieve WiFi coverage in scenic spots, Facilities and equipment such as video surveillance, people flow monitoring, location monitoring, and environmental monitoring are reasonably arranged to achieve full-process intelligent services before, during, and after the tour.

Image source | Nanchuan Tourism

The second is to use tourist villages as the main body to carry out smart rural tourism demonstration pilot construction, and encourage the online promotion and offline experience of rural tourism products such as pastoral complexes, leisure farms, and B&Bs. Support the social development of rural tourism e-commerce platforms and promote the online trading of more agricultural products and specialty products. The application work for 2018 has been completed, and 20 scenic spots (resorts) and 20 rural tourist spots with good basic conditions, strong representativeness, and good demonstration effects will be selected to carry out demonstration pilot construction. By 2020, 80 demonstration smart tourism scenic spots (tourist resorts) and 50 smart rural tourism demonstration sites will be built.

Picture source | Picture Chong.com

5Horizontal collaboration and vertical linkage are getting better

The effect of "Tourism +" has emerged, the horizontal cooperation in the tourism industry's informatization construction has been strengthened, and the linkage between up and down is getting better. Tourism and planning, public security, transportation, industry and commerce, meteorology and other departments actively carry out data exchange based on the government information resource sharing mechanism. Driven by the construction of the municipal tourism emergency command and industrial operation monitoring platform, various district and county tourism management departments and tourist attractions have also accelerated the progress of tourism informatization construction, and applied information technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence to tourism Manage many aspects of the services marketing experience.

Wansheng is the first to build a big data analysis platform to provide global tourism information, realize one-click ordering, navigation, and complaints, and at the same time display the number of tourists and the composition of customer sources in real time.

Source | Wansheng Travel

Wulong District cooperates with Tencent to create a high-quality, trustworthy, unique, and more convenient all-region tourism service system to achieve "a mobile phone trip to Wulong that makes a big difference."

Picture source | Wulong District Tourism Development Committee

Dazu District integrates major scenic spots, hotels, transportation cooperation units, and cultural and creative product cooperation units to provide merchants with a one-stop product service platform for B2C direct business and peer B2B distribution.

Image source | Dazu Travel

Yuzhong District realizes real-time monitoring of the number and hotspot distribution of overseas, out-of-city and surrounding districts and counties within the entire region and key areas, and provides timely early warning notifications through SMS push, broadcast, information media, etc., to maximize the solution to the problem of Hongya Cave , Liziba Light Rail Station, Yangtze River Cableway and other Internet celebrity attractions, traffic, fire protection, crowds and other safety hazards.

Picture source | Picture Chong.com

6Integration and sharing of data resources are significantly accelerated

Accelerate data access in the tourism industry, promote data access to A-level tourist attractions, tourist resorts, star-rated hotels, travel agencies, hot spring scenic spots, tour buses, cruise ships, rural tourist spots, etc., and realize data in cities, districts, counties, and tourism enterprises Open up vertically.

Picture source | Picture Chong.com

Conscientiously implement the "Chongqing Municipal Government Information Resource Sharing and Openness Management Measures", sign relevant information sharing agreements with public security, meteorological, transportation and other departments, promote the opening and sharing of government big data information resources, and realize one-stop data resource query, management and invocation , to achieve horizontal integration of department data.

Increase cooperation or procurement with communication operators, OTA e-commerce, and travel-related IT companies to achieve cross-industry data resource integration and sharing.

Picture source | Beibei Tourism

7The tourism public information service system is increasingly improving

Efforts will be made to build Chongqing tourism’s “two platforms” (official WeChat and official Weibo) and “three matrices” (Chongqing tourism official WeChat matrix based on WeChat, Chongqing tourism headline matrix based on Toutiao, and Chongqing micro-government matrix based on Chongqing micro-release) A new media platform that provides Chongqing tourism information information services in a timely manner.

In accordance with the development and construction of a tourism information public service platform based on "one cloud, multiple screens", more than 400 Chongqing tourism information inquiry terminals have been developed and deployed in 31 districts and counties, including Yubei and Wulong, and are synchronized on mobile APPs, WeChat official accounts, and cable TV Provide services to facilitate tourists to obtain timely and convenient travel information on food, accommodation, transportation, travel, shopping, and entertainment.

Picture source | Picture Chong.com

The official Weibo was selected as the "2014 People's Daily Outstanding Government Affairs Weibo Operation Case" and was listed among the "Top 10 most influential official blogs of provincial tourism bureaus in the country" for three consecutive years in 2014, 2015 and 2016. Currently, the number of fans on the official Weibo is 2.3 million, and the number of fans on the official WeChat will reach 1 million within three years.

8Tourism e-commerce helps rural tourism poverty alleviation continue to deepen

Tourism management departments and tourism enterprises at all levels actively use tourism big data applications to implement online marketing and precision marketing, promote cooperation between tourism enterprises such as scenic spots, travel agencies, and hotels, and tourism e-commerce companies such as Taobao, Ctrip, and Qunar, and actively develop mobile APPs, The official account and PC e-commerce sales platform build a rural tourism + agricultural products e-commerce platform to provide enterprises and tourists with comprehensive online and offline precision marketing services.

Picture source | Kaizhou Tourism

The Kaizhou District tourism e-commerce platform "Kaijie.com" has built 42 rural service stations in the Kaizhou area. Each station collects agricultural products from surrounding villages and towns and puts them on "Kaijie.com" and enjoys full marketing on "Kaijie.com" System" promotional resources to achieve "buying and selling on behalf of others".

Relying on the "online village", Chengkou County has opened up online sales channels. The sales scope of rural tourism products such as walnuts, chestnuts and honey has expanded exponentially, and the purchase price has also increased.

Picture source | Chengkou Weibo Photography by Zhang Qihui

Wuxi County has developed the "Travel Wuxi" e-commerce platform to directly purchase Wuxi tourist routes, tourism commodities, agricultural products, etc. through WeChat, realizing convenient and fast online transaction functions and smoothing the purchase of rural tourism products. Purchase and sales channels.

Source | Wuxi Tourism

9The application of tourism public opinion big data has achieved remarkable results

Make full use of "manual + big data" monitoring methods to seamlessly monitor domestic and foreign news media, BBS forums, blogs, podcasts, news comments, reposts, Weibo, WeChat, Toutiao, Tieba and other new media 24 hours a day, as well as TV, Online versions of newspapers, radio and other traditional media carry out Chongqing tourism public opinion monitoring.

Picture source | Picture Chong.com

The fifth-generation crawler, regional identification, data source storage, atomic scheduling, neural network and other technologies and algorithms are used to improve the accuracy of tourism public opinion monitoring. Improve the public opinion disposal mechanism, and use the "Chongqing Tourism Network Public Opinion Monitoring and Judgment WeChat Group" and the "Negative Public Opinion Disposal Group" to effectively handle it at the first time, effectively prevent major public opinion incidents, and ensure the good public opinion situation and healthy development of the city's tourism industry . As of August 20 this year, 1,814 pieces of public opinion were included in special reports and 111 pieces of negative public opinion were promptly handled. The Municipal Tourism Development Committee was awarded the title of Advanced Unit in Public Opinion Work in 2017.

10Accelerate the construction of smart tourism by attracting talents

It has successively introduced well-known tourism e-commerce companies (OTA) such as Tongcheng, Lvmama, Ctrip, and Fliggy to accelerate the development of Chongqing tourism products and tourism companies embracing the Internet and e-commerce. Signed strategic cooperation agreements with well-known IT companies, big data, and artificial intelligence service providers such as Alibaba, Tencent, iFlytek, and the three major communication operators to enhance our city's tourism big data and intelligent application research and development capabilities; cooperate with tourism groups, UnionPay Business , Ctrip and others signed in-depth cooperation agreements to accelerate the implementation of projects such as Tourism Cloud, Shanchengtong, various tourism APPs, and tourism service centers.

At the same time, support Chongqing Daily Newspaper Group and Chongqing Normal University to jointly establish the Chongqing Smart Tourism Research Institute, striving to build the country's leading smart tourism teaching and research center and training base, and provide a "one-stop" solution for smart tourism construction for tourism departments and tourism enterprises. Think tank support.

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