Dingding to the countryside

At the first Alibaba Ding summit held in Neijiang, Sichuan Province on September 23, the arrival of Dingding attracted special attention from local government departments.

What is impressive is that Zheng Li, deputy secretary of the Neijiang Municipal Party Committee and mayor, attended the summit and gave a key summary: "In-depth cooperation with technology companies such as Alibaba Group... Digital transformation has been carried out in enterprise services, rural e-commerce, consumption recovery, industrial Internet, and grassroots party building, and has achieved many visible and perceivable effects.”

At the same time, the number of digital enterprise organizations in Neijiang has increased by 168% since the beginning of this year, and Neijiang is building DingTalk application platforms such as "Sweet City Ding", "Sweet City Government and Enterprise Service Platform", and "Smart Party Building".

Under the stimulus of the epidemic, government digitalization implementation policies are coming one after another. From the central government to various localities, countless "Neijiang cities" seem to be emerging continuously.

Among them, by building a mature digital office system for government and enterprises, and continuously exporting the governance concept of Alibaba's digital economy, DingTalk has played the role of a grasper and a breakthrough.

Combined with the latest "Notice on Accelerating the Digital Transformation of State-owned Enterprises" issued by the State-owned Assets Supervision and Administration Commission and several official documents issued by the Ministry of Industry and Information Technology and the National Development and Reform Commission this year, smart office/digital office has actually become the first step in the current digital construction of government and enterprises. The first mover of digital economic growth everywhere.

Leifeng.com noticed that, combined with DingTalk's latest appearance at the Alibaba Yunqi Conference a week ago, there are many descriptions about DingTalk.

According to the official statement, during the epidemic period, DingTalk added 100 million users. On Zhejiang Province’s handheld office platform “ZhezhengTalk”, 1.36 million civil servants at all levels were activated, with an average daily message of more than 10 million, and the number of applications developed by departments at all levels exceeded 1500 items. Zhu Hong, CTO of DingTalk, took the stage to introduce DingTalk's record of "extreme expansion in 2 hours, 10,000 cloud servers" refreshed during the epidemic. In another special session of "Government Digital Intelligence Transformation", the government affairs DingTalk was officially upgraded to a 2.0 digital collaboration platform.

Even Zhang Yong, CEO of Alibaba, and Zhang Jianfeng, President of Alibaba Cloud Intelligence, gave a very high evaluation of DingTalk's ability to revitalize the digitalization of Chinese enterprises during the epidemic. In the follow-up small-scale media communication, the person sitting next to Zhang Jianfeng was none other than Chen Hang with a big nail in one hand.

From the absence of the Yunqi Conference for many years in the past, to the current government affairs DingTalk, education DingTalk, enterprise exclusive DingTalk, and urban and rural DingTalk, DingTalk's wanton growth is causing a prairie fire. We can almost see Alibaba's role in the industrial Internet. There will be intersections with DingTalk in the strategic layout.

It is worth mentioning that in the group's annual financial report released in July 2020, Zhang Yong described DingTalk and other new services together as a new species that "redefines the way of life and production and operation".

Dingding runs as fast as a rabbit.

Chen Hang said that in the era of the industrial Internet, digitalization connects production and manufacturing, and can feed back consumer demand to enterprises. Conversely, real-time demand can be obtained directly from consumers, thereby optimizing the digital industry. But the premise is that the digital industry is essentially composed of enterprise organizations, and these enterprise organizations have already achieved online.

For example, DingTalk has built the four basic logics of personnel, organization, communication, and authority online for Belle Group, while Tianneng Group regards digital strategy as the top priority of management strategy, and pulls the upstream and downstream partners of the enterprise into the same The ecosystem can realize user-centered end-to-end organizational solutions and further improve organizational processes.

At this time, what enterprise customers often need is Dingding's "five online" capabilities.

In fact, if you look closely at DingTalk's customer base, it is indeed quite different from the past. Compared with the early product forms for small and medium-sized enterprises, DingTalk has solved the rigid demands of daily office and enterprise organization scenarios such as attendance and video conferencing. Today, being able to provide services to group enterprises such as Liby means that DingTalk can provide a platform that can be customized, privatized, and connected to the enterprise's own business system, so as to optimize business processes and enhance enterprise competitiveness.

Recently, Dingding has delegated a strategic focus to districts and counties.

It is not difficult to understand this. DingTalk has been deeply involved in the manufacturing, retail, medical, and education industries. However, regionally, although there are policy orientations to narrow the urban-rural "digital divide" and modernize rural governance, there has been no solution to it. The plan serves as a breakthrough, which is a blank and a new blue ocean.

"First, poor information communication, low efficiency, and insufficient accuracy; second, the low efficiency and complicated process of incident handling, and there are evasions between departments; third, low public awareness and low participation." In fact, Hangzhou The mayor of Linpu Town also pointed out that there were many pain points in urban and rural organization and office work before the exclusive DingTalk "Ping AnTalk".

According to a set of urban and rural digital promotion roadmaps given by DingTalk, among the five major plans of digital office, government-enterprise collaboration, digital village, digital education, and digital medical care, digital office is placed at the forefront.

Leifeng.com once expressed that DingTalk has been deeply digging around the industry. DingTalk has integrated functions such as hardware and circles since version 3.0 this year, trying to link Alibaba's front-end business sectors, hoping to quickly replicate and develop in countless naturally formed small ecologies. iterate.

At this time, DingTalk is still a "plug-in board", which connects various front-end businesses upwards, and the basic capabilities related to cloud computing downwards.

This is also Zhang Jianfeng's brand new interpretation of Alibaba Cloud 2.0. First, the deep integration of DingTalk and Alibaba Cloud, through the integration of Cloud Ding, realizes the digitization of enterprise business processes and makes it easier for enterprise application development; Has computing power. The combination of the two is the combination of Alibaba Cloud's digital native operating system.

From this point of view, DingTalk is no longer an end-to-end concept.

In addition to Alibaba Cloud continuing to show off its technical muscles and creating new stories and concepts this year, we also noticed that after rapid adjustment and integration in the past few years, the internal and external ToB resources have been clearly exploited, and now there is a real opportunity to get out and play on the frontal battlefield. knife.

Sort out Ali's combined punches in the industrial Internet:

• At the product level, there are teambition and Youmeng that have been incorporated, Lanling and Aozhe that have in-depth cooperation, Xiaoman Technology that has recently invested, a low-code development platform suitable for building, DingTalk that has a strategic level and a large number of ISVs carried on the DingTalk platform, etc. .

• At the business level, new retail and new finance are undoubtedly the business sectors that Alibaba is good at and has formed a complete strategy. However, to expand to the government market, a set of strong case practices are urgently needed to tell stories.

• At the organizational level, with the merger of DingTalk into Alibaba Cloud, the "integration of cloud and nail" is the biggest change in DingTalk's strategic positioning in the past year, which has accelerated the construction of the Alibaba Cloud operating system and Alibaba's digital economy. For those customers with strong development capabilities, they can directly call all services on the Alibaba Cloud platform, while for those customers with weak development capabilities, they can develop more processes, data, and business applications based on DingTalk.

It is worth mentioning that this year, Alibaba announced the establishment of the Cloud Native Technology Committee, with Jiang Jiangwei, a senior researcher at Alibaba, serving as the head of the committee, Li Feifei, the chief scientist of the database at Dharma Academy, and Jia Yangqing, a senior researcher at Alibaba Cloud Computing Platform, and many other technical experts.

The outside world generally believes that the birth of the committee marks Alibaba Cloud's full embrace of cloud native, and it also means that Alibaba Cloud finally has a suitable opportunity to announce its cloud native strategy and ambitions that have been practiced for nearly ten years. However, if you have not spent a lot of effort in shaping the customer system in the past few years, it is difficult to trigger the superposition of a series of potential energies.

And this move will also allow Dingding to take the initiative to take on more challenges. Regardless of whether Internet companies have had a positive or negative impact on Chinese corporate services, DingTalk has assumed the strategic role of Ali’s corporate service vanguard under Alibaba’s grand strategy of “integrating cloud and nails”.

 Author | Yang Li