Qingdao Kingking signed a strategic cooperation agreement with Tencent

□Our reporter Dong Tian

Qingdao King King announced on the evening of August 24 that the company recently signed a "smart retail" strategic cooperation framework agreement with Tencent.

The company stated that the signing of this strategic agreement is conducive to the complementary advantages of both parties in technology and beauty. The company relies on Tencent's technological advantages, combined with its own beauty omni-channel operation, and the company's advantage of having about 9,500 stores in the cosmetics supply chain in various provinces, to solve the pain points of traditional retailing of beauty products in CS and KA channels, and lead China's beauty industry. The new business model of industry-unbounded smart retail is reshaping the value chain of the beauty industry.

At the same time, by jointly building "smart retail", we will provide customers with personalized content services and increase customer stickiness. By leveraging Tencent's intelligent management system, advanced cloud computing and AI capabilities, we will further enhance the informatization level of the company and the beauty industry, enhance the company's big data acquisition, processing and comprehensive operation capabilities, and develop science based on big data and algorithms. The decision-making system promotes the realization of fully digital operations of the company and the beauty industry, connects online and offline digital stores, and fully realizes the company's smart retail in the beauty industry.