Qingdao Golden King: Signed a "smart retail" strategic cooperation framework agreement with Tencent

Qingdao King King (002094) announced on the evening of August 24 that the company recently signed the "Qingdao King King-Tencent "Smart Retail" Strategic Cooperation Framework Agreement" with Shenzhen Tencent Tencent. Based on the company's agreement with Zhongzhuang CS and KA channels in various provinces across the country With 9,500 store resources and offline retail channels for Chinese beauty products, the company and Tencent have a vision of jointly developing "smart retail" in China's beauty industry. They will jointly build new "digital" capabilities and build a "digital" operating system in the beauty field. Ultimately, we will create a new beauty ecology and carry out in-depth cooperation to realize the reshaping of the value chain of beauty smart retail. After friendly consultations and discussions between the company and Tencent, they unanimously agreed to establish a long-term strategic partnership and launch comprehensive cooperation.

The company said that by jointly building "smart retail", it will provide customers with personalized content services and increase customer stickiness. By leveraging Tencent's intelligent management system, advanced cloud computing and AI capabilities, we will further enhance the informatization level of the company and the beauty industry, enhance the company's big data acquisition, processing and comprehensive operation capabilities, and develop science based on big data and algorithms. The decision-making system promotes the realization of fully digital operations of the company and the beauty industry, connects online and offline digital stores, and fully realizes the company's smart retail in the beauty industry. This cooperation is conducive to the complementary advantages of both parties in technology and beauty. Qingdao Kingwang relies on Tencent's technological advantages and its own beauty omni-channel operation, and is expected to lead a new business model of unbounded smart retail in China's beauty industry.