Yuan has unveiled A collection of artificial intelligence tools for advertisers to create more effective ads on their platforms, including Facebook and Instagram, along with a number of other features for ad developers.
The announcement sees the introduction of its AI Sandbox, a testing playground for its latest generative AI solutions for ad production.
Also part of the Ad Tools revision is the addition of functionality to the existing Meta Advantage suite, designed to help creators and vendors automate their ads.
According to Meta, the AI sandbox is an opportunity for companies to understand what advertisers want and give them easier and faster ways to get it done.
At startup, it includes a AI writer Designed to enable text variation, as seen in Google's generative AI assistant currently rolling out in Docs and Gmail. The tool offers rewriting ads to help sellers get the message right.
Also being tested in AI Sandbox are a pair of image-focused tools: creating background images from text prompts, and a resizing tool to help make ads fit different aspect ratios more clearly. The latter is specifically designed to help advertisers run the same ad across posts, stories, reels, and more.
While AI Sandbox has already launched, Meta says it's working with a "small group" of testers for a wider rollout in July. The company also expects to add more features to the sandbox in the coming months.
Other advertising updates include the ability to include video in catalog ads (previously limited to static images), the option to migrate manual campaigns to Advantage+shopping, a performance comparison of manual campaigns and their Advantage+ counterparts, and
Meta isn't the only company using artificial intelligence in advertising: Google is reportedly working on a similar generative AI tool for ads on its platform.
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