Review of the 2017 Annual Board of Directors Operation of Beibu Gulf Tourism
According to the news on April 12, Beibu Gulf Travel (603869)'s 2017 annual board of directors' business review is as follows:
1. Business discussion and analysis
2017 is a year of vigorous development of the big data industry. Faced with the major development opportunities that the Internet economy and digital economy are coming, the company, under the leadership of the board of directors, focused on the business growth logic formulated at the beginning of the year, digging deep into the potential of existing business and continuously strengthening The core competitiveness of business such as smart security, smart transportation, ocean travel routes, and other travel services, under the industry development logic of "technology-based, scene-oriented", integrates industry experience and core technology advantages to create the company's core products and solutions At the same time, it has been deeply cultivating the high-quality market and constantly improving the market layout. Driven by the rapid growth of the industry cognitive solution business and the ocean tourism route business, it has achieved good operating performance.
During the reporting period, the company achieved operating income of 2.512 billion yuan, a year-on-year increase of 173.01%, and a net profit of 276 million yuan, a year-on-year increase of 53.78%.
(1) Industry Cognitive Solutions Business
In 2017, the company's cognitive business continued to deepen its traditional advantageous regional markets such as Shanghai and Beijing, firmly grasped its core customers, and its performance improved steadily; the sales performance of the Sichuan and Chongqing markets increased by leaps and bounds, entering the ranks of 100 million yuan of contracted value, while opening up Xinjiang, Qinghai and other new markets, achieving an operating income of 1.735 billion yuan; focusing on the original advantageous business in the field of smart security, actively building a new model of smart policing with data platform services and ecological operations as the core, and accelerating the research and development of smart policing-related product solutions , focusing on creating a public security integrated command and dispatch solution, a command center unified communication solution, a human-network platform solution, and an intelligent auxiliary decision-making solution for actual command; at the same time, Xinzhi Cognition sorted out the design concept and system composition of the overall solution of Xueliang Engineering As well as the main application scenarios, it will rely on the company's existing mature products and technical resources in the public security industry, integrate ecological partner resources, and create an empowering ecosystem with data integration, agile architecture, flexible applications, and on-demand for the Comprehensive Management Office of the Political and Legal Commission The system has laid a solid foundation for the business development of Xueliang Project in 2018.
In the field of smart transportation, Xinzhicognition is committed to building a dangerous goods road transportation safety management and control platform, building a data analysis model, developing a prototype display system, and developing products for platform upgrades, laying the foundation for market promotion and application in 2018. At the same time, based on the traditional electronic police, it adopts the original video processing technology, and through the deep learning algorithm, the multi-functional composite "ten-in-one electronic police product" "illegal whistle capture system-hunting sound" and A series of products that meet market demand, such as "Pedestrian Running Red Light Automatic Identification and Capture System", and the application of the above-mentioned new products in the project have promoted the market expansion of Xinzhicognition in the field of intelligent transportation.
Expand the development of smart tourism products In the field of smart tourism, Xinzhicognition has established a smart tourism team and introduced high-end talents; according to the company's product development needs, set up a development team to form an APP, a scenic spot smart operation system, a resource collaboration system and a big data empowerment platform The development team has established a complete product design and system development system. Complete the overall planning and business design of the smart scenic spot service platform, complete the product design of the in-depth experience APP, scenic spot smart operation system, regional resource collaboration system and scenic spot big data platform, complete the demo version and 0.1 release version of the smart scenic spot service platform, and complete the tour guide Service wizard, passenger flow management in regional tourism big data, service management product development and online operation.
At the same time as product development, 8 copyright applications including precision marketing big data and service governance big data were completed.
Expand smart enterprise business In the field of smart enterprises, Xinzhicognition focuses on enterprise business scenarios and application development, sorts out and completes the application-level product definition and code version management specifications of the enterprise service SAAS platform, and creates an enterprise application system with an Internet distributed architecture. Adapt to the needs of customers for rapid customized development. Researched and developed the value exchange platform and conducted a trial run on the line, completed the main development work of the smart enterprise operation GIS cloud platform and the video image sharing platform, and laid a product foundation for Xinzhi Cognition to expand related enterprise customers of ENN Group. At the same time, Xinzhicognition has continuously focused on business scenarios in the field of smart enterprises, gathered data samples, and established industry expert think tanks in the project, effectively promoting the development of industry cognitive solution business in the field of smart enterprises.
The market layout is becoming more and more perfect, and the expansion of new regions has achieved breakthroughs. In 2017, Xinzhicognition fully utilized and integrated the advantages of smart industry experience and resource advantages in the two major industries of smart security and smart transportation, and strengthened regional business development and market layout. Fourteen business platforms including Beijing, Shanghai, Sichuan, Jiangsu, Hubei, Heilongjiang, Guizhou, and Chongqing, aim to "strengthen business regional market localization, continue to provide accurate services, increase market share and customer stickiness, and promote the overall layout of the national market" Foundation. Xinzhicognition has achieved zero breakthroughs in the three regions of Xinjiang, Qinghai, and Gansu, and the promotion of pilot projects has opened up space for further development of new regional markets.
(2) Marine tourism route business and other tourism business
During the reporting period, the company seized the good opportunities brought about by consumption upgrades. Driven by the growth in demand for island tours by domestic tourists, the company achieved a total reception of 6.7 million person-times for airlines and tourism business, a year-on-year increase of 50% through deep cultivation of high-quality markets and early layout.
Multi-level development of marine tourism business and expansion of core competitive advantages In order to ensure the stable and rapid development of the company's business, in terms of route operation: the company continues to promote the upgrading of ships and services, and obtains the priority investment right of Beiwei route; promotes the integration and cooperation of Pengchang and Nanhai routes Progress, three joint operations have been achieved on the Pengchang route, and the fundraising project "Beibu Gulf 66" was put into trial operation on the South China Sea route in September, and the operation mode adjustment of the ship's opening has been reached with Haixia (002320). Under the general trend of steady growth in tourist reception in Beihai and Hainan, new business growth points can be formed in the future. The Qinhuangdao Offshore Cruise Project completed the acquisition of Qinhuangdao Offshore Cruise Co., Ltd. in June 2017, and built two high-end passenger ships, Xunxian 1 and Xunxian 2, which will improve the quality of Qinhuangdao's offshore upstream industry.
Multi-channel promotion of health tourism products In 2017, the company continued to explore the operation mode of "talent + housekeeper", and formed four types of "talent +" cooperation modes of culture and art, parent-child study tour, Paibao mode and Yingke live broadcast, and accumulated travel agency business The ability to develop and promote special tourism such as recreational tourism and leisure tourism.
Multi-dimensional development of high-quality tourism resources During the reporting period, the company focused on the "sea-land-island" development model to promote investment in Qinhuangdao tourism projects. The island tour and other entertainment projects are a sea sports base that integrates product features with the local natural and cultural atmosphere, enriching the tourism industry of Weizhou Island.
Promoting the transformation of smart tourism in multiple directions During the reporting period, the establishment of a smart tourism service team was completed, high-end talents in smart tourism and tourism big data were introduced, and in-depth research was conducted on Weizhou Island, Longhu Mountain, Zushan and other areas, and various business scenarios were completed based on customer needs Sort out and analyze in detail the intelligence and big data requirements of core business scenarios, and complete the tourism big data basic platform (big data collection platform, big data governance platform, big data storage computing platform, big data analysis platform) and four major application systems Planning and design of (passenger flow supervision big data system, precision marketing big data system, public service big data system, industry management big data system). The deployment of the big data cloud service platform in the Weizhou Island Smart Scenic Spot is complete, and the application and development of the Weizhou Island passenger flow supervision service system and comprehensive management service system are completed; the in-depth experience and smart service platform construction of Longhushan Scenic Spot is guided by value creation, and benefits from the scenic spot Starting from the goal of double-improving the service level of tourists, fully mining the operational needs and data requirements of scenic spots, the internal test version has been released, and initially realized the integration of scenic spot resources, tourist itinerary planning, dynamic guidance, accurate recommendation and public service functions, and intelligent endowment of scenic spots Continuously improve and optimize the energy system.
(3) Improvement of internal management
During the reporting period, the company continued to increase the intensity of talent introduction and training, centered on the business development strategy, introduced key talents step by step, did a good job in talent reserve, optimized the incentive mechanism to rejuvenate employees, and promote performance growth.
The company adopts a hierarchical, classified and graded training model, closely combines the development goals and priorities of the business, and adopts a combination of routine training and key projects to systematically improve organizational capabilities and improve the business and management levels of the company's internal personnel.
Strengthen training for new recruits, publicize and implement the concept of corporate culture, promote the integration of the M&A team and corporate culture, optimize the salary incentive mechanism, and achieve a smooth transition.
(IV) Key new products and solutions launched during the reporting period
1. Public security integrated command and dispatch solution
The solution applies the key technology of integrated command and dispatch, based on the integrated support platform, and realizes precise empowerment and integrated dispatch through diversified empowerment terminals. Precise empowerment of the police and other staff. This solution can be widely used in public security business scenarios such as comprehensive situation, daily policing, emergency command, special service security, intelligence research and judgment, and auxiliary decision-making.
2. Command center unified communication solution
The solution takes visualization, integration, integration, and collaboration of the integrated communication platform as the design concept, and establishes the deployment of supporting provincial, municipal, and county-level architectures through the core technology of soft switching, and realizes the interconnection between distributed nodes and master nodes. Inter-communication, remote multi-level architecture, distributed deployment and unified command and dispatch. Through all-media access, this solution realizes scheduling information everywhere, and has multiple scheduling and communication functions to meet various business applications.
3. Renwang Platform Solution
The solution builds human-centered data assets, integrates public security video processing capabilities, expands the breadth and depth of data by activating internal data, correlating external data, and mining data value, improves data analysis efficiency through artificial intelligence, and adopts an open architecture to support cooperation Rapid integration of analysis tools of partners, and subsequent continuous enrichment and flexible configuration of the scenario application product system to serve the public security business. The solution integrates multiple functional modules and creates a new smart police ecology based on big data.
2. Main operating conditions during the reporting period
During the reporting period, the company achieved operating income of 2,511,827,700 yuan, an increase of 173.01% over the same period of the previous year; realized net profit attributable to the parent company of 269,561,200 yuan, an increase of 58.44% over the same period of the previous year.
3. The company's discussion and analysis on the company's future development
(1) Industry pattern and trend
1. Industry Cognitive Solutions Business
(1) Accelerate the construction of Xueliang Project and promote the construction of social security prevention and control system
The report of the 18th National Congress of the Communist Party of China proposed, "Deepen the construction of security and improve the three-dimensional social security prevention and control system". In September 2015, nine ministries and commissions including the National Development and Reform Commission and the Central Comprehensive Management Office jointly issued "Several Opinions on Strengthening the Networking Application of Public Security Video Surveillance Construction", and the "Xueliang Project" began to be promoted nationwide.
According to the "Thirteenth Five-Year Plan", by 2020, my country will basically realize the networked application of public security video surveillance construction with "global coverage, full network sharing, full-time availability, and full controllability".
The National Social Security Comprehensive Governance Innovation Work Conference held in October 2016 deployed the construction of the "Snow Bright Project" in an all-round way. In October 2017, the report of the 19th National Congress of the Communist Party of China proposed "implementing the strategy of rural revitalization".
In February 2018, the No. 1 Central Document "Opinions of the Central Committee of the Communist Party of China and the State Council on the Implementation of the Rural Revitalization Strategy" proposed to build a safe village and promote the construction of the "Snow Bright Project" in rural areas. "Strengthening public security management, promoting the construction of rural snow-bright projects, and building safe villages have become the top priorities of current rural work."
(2) Internet + action plan to promote the development of smart transportation industry
On January 22, 2017, the Ministry of Transport issued the "Action Plan for Promoting Smart Transportation Development (2017-2020)", which is committed to building smart ports. It is proposed to focus on intelligent infrastructure, intelligent production organization, intelligent transportation services, and intelligent decision-making and supervision, accelerate the construction of intelligent transportation, improve basic capabilities, strengthen integrated applications, improve the development level of digital, networked, and intelligent transportation, and promote the development of enterprises. The construction of a smart transportation and travel information service system with the main body to promote the development of "Internet +" convenient transportation.
On February 3, 2017, the State Council issued the "Thirteenth Five-Year" Modern Comprehensive Transportation System Development Plan, which proposed to promote the intelligent transformation of the transportation industry, implement the "Internet +" action plan, and cultivate and expand the intelligent transportation industry; Upgrade transportation services, promote information services to "travel in China", develop one-stop, "one-order" transportation organizations; strengthen the intelligent construction of transportation development, create a ubiquitous transportation Internet of Things, and build a new generation of transportation information infrastructure network , promote the application of cloud computing and big data, and ensure the security of traffic network information.
On September 29, 2017, the Ministry of Transport issued the "Smart Transportation to Make Travel More Convenience Action Plan (2017-2020)", and the plan issued 6 key tasks, namely to accelerate the expansion and application of ETC, and to carry out the construction of road passenger transport network ticketing system , promote the construction of online ticket sales for water passenger transport, implement the crew "pocket project", build and improve the urban public transport intelligent application system, and carry out rural passenger transport intelligent application demonstrations, the purpose is to improve the intelligent level of intercity traffic travel and accelerate the intelligent urban traffic travel Develop and vigorously promote the intelligent application of passenger transport in urban and rural areas and rural areas, and continuously improve the development environment for smart travel to make travel more convenient for the public.
(3) The application era under the integration of big data, artificial intelligence and industry
In July 2017, the State Council officially issued the "New Generation Artificial Intelligence Development Plan", expounding my country's artificial intelligence development plan from various levels such as strategic situation, overall requirements, resource allocation, legislation, and organization. The plan proposes that by 2020, the overall technology and application of artificial intelligence in my country will be in sync with the world's advanced level; by 2025, a major breakthrough will be achieved in basic theory; AI Innovation Center.
In documents such as "Guiding Opinions on Actively Promoting Supply Chain Innovation and Application" and "High-end Intelligent Remanufacturing Action Plan (2018-2020)", while putting forward new development requirements, it also emphasizes the different industries of big data technology Development impetus.
The report of the Nineteenth National Congress of the Communist Party of China pointed out that it is necessary to accelerate technological innovation and system and mechanism innovation, promote the in-depth integration of the Internet, big data, artificial intelligence and the real economy, and build a strong country in science and technology, quality, aerospace, network, transportation, and digital China. and provide strong support for a smart society. The new type of smart city is an important content of digital China, the basis for the development of a smart society, and a comprehensive carrier for the implementation of strategies such as rejuvenating the country through science and education, strengthening the country with talents, innovation-driven development, rural revitalization, coordinated regional development, sustainable development, and military-civilian integration. The construction of a new type of smart city is a major task and long-term work related to the national economy and people's livelihood.
2. Tourism business
(1) The tourism industry continues to grow, driving the passenger flow of related tourism routes to enter a stage of steady growth
The company is responsible for the operation of Beiwei, Nanhai, Pengchang and other ocean routes. It is not only a marine tourism route, but also bears the social responsibility of convenient transportation for residents at both ends of the route. In recent years, with the improvement of the consumption level of the domestic people, domestic islands such as Weizhou Island and Changdao in the Beihai Sea have gradually gained fame in the tourism market and become the core destinations for domestic island tours. The development and growth of the tourism business in Beihai, Hainan, Yantai and other places has greatly driven the continuous increase in the passenger flow of Beiwei, Nanhai and Pengchang routes, and the profitability of the company's ocean tourism routes has entered a stage of stable growth.
(2) Global tourism continues to be hot, and "tourism +" has become a new driving force for the upgrading and expansion of the industrial system
In March 2017, Premier Li Keqiang of the State Council clearly stated in the 2017 government work report: to improve tourism facilities and services, vigorously develop rural, leisure, and global tourism, and "global tourism" was written into the "Government Work Report" for the first time; in June 2017, the National The Tourism Bureau issued the "Guidelines for the Creation of Global Tourism Demonstration Areas". Global tourism has become a national strategy. It not only taps the potential for the transformation and upgrading of the tourism industry, but also provides momentum for the development of other industries, and injects vitality into the adjustment of the entire economic structure.
Policies such as "Guiding Opinions on Promoting the Development of Health Tourism" and "Guiding Opinions on Vigorously Developing Sports Tourism" have been released one after another. The tourism industry has overlapped with related fields, promoting health tourism, sports tourism, industrial tourism, technology tourism, research tourism, etc. New formats and new products are competing to develop, and "tourism +" has become a new driving force for the upgrading and expansion of the industrial system.
(3) Internet acceleration and smart tourism drive the new pattern of industry development
The Internet has become an infrastructure platform for the development of the tourism industry. The Internet application of tourism has covered multiple consumption links such as search, transaction, experience, and sharing, as well as multiple consumption fields such as transportation, accommodation, catering, entertainment, and shopping, promoting and leading the The scale expansion and service extension of the entire tourism industry. The "Thirteenth Five-Year Plan" tourism industry development plan pointed out that we should vigorously promote tourism technology innovation and build a technology engine for tourism development. The "Guiding Opinions on Promoting the Development of Smart Tourism" pointed out that it is necessary to consolidate the informatization foundation of smart tourism development, establish and improve the basic data platform of tourism information, establish a tourist information service system, establish a smart tourism management system, build a smart tourism marketing system, and promote the smart tourism industry. Develop and strengthen the construction of demonstration standards, accelerate the development of innovation and integration, establish a ticket reservation system for scenic spots, and promote data openness and sharing, etc.
(2) Company development strategy
In 2018, the industry cognitive solution business focused on advantageous areas, provided industry customers with industry cognitive solutions, restructured the relationship between industry demand and supply, and helped supply-side customers succeed in the digital economy era. At the same time, it deeply combines the core capabilities and methodologies accumulated in the advantageous industries with the rich scenarios of the vertical industries, leads the industry transformation with digital drive, and strives to become the promoter of the digital economy. At the same time, under the background of the era of healthy China, the tourism business is based on natural resources and the needs of customers for a healthy life. It runs through the main line of health, creates special products and content with the theme of recreation, deepens the whole process of service scenarios with wisdom, and explores the formation of recreational destinations. Integrated development model and intelligent service capabilities.
(3) Business plan
In 2018, the company plans to focus on its own advantageous industries, strengthen the ability to implement customized products, and forge operational service capabilities on the basis of the steady improvement in the profitability of the industry's cognitive solution business and marine tourism route business; the company plans to achieve an operating income of 3.5 billion yuan , The proportion of operating costs in revenue does not exceed 60%, strictly control period expenses, and control the proportion of period expenses in income within 24%.
In order to ensure the achievement of the above business plan: industry awareness business will focus on its own advantageous industries, consolidate customized implementation capabilities, forge operational service capabilities, based on massive high-concurrency real-time data engines, open "cloud + edge + end" platform ecology, Industry artificial intelligence integration and other core technologies create the two core competitiveness of empowering consulting methodology and data intelligent decision-making system, empowering supply-side customers in the era of digital economy.
The ocean tourism line business will be open sourced from the perspective of improving service quality and increasing service content, and will start with refined operations to reduce expenditures, so as to achieve a steady increase in profitability; the tourism business will promote the transformation of service content from "resources are king" to "content is king" , Relying on smart means to shape and improve service experience measures, and gradually cultivate the company's integrated development model of recreational destinations and core competitiveness of smart services. The specific measures are as follows:
1. Industry Cognitive Solutions Business
(1) Deeply cultivate the advantageous market and expand the second and third tier markets
The "Snow Bright Project" was included in the "No. 1 Document" to vigorously promote the construction of a rural social security prevention and control system. "Vigorously implement the public security big data strategy, and focus on creating data policing and building smart public security." The construction of smart policing and sharp-edged projects has become an inevitable development of the times, and it is also in line with the strategic direction of Xinzhicognition. In 2018, Xinzhicognition We will seize policy opportunities and market opportunities, deepen the advantageous market, and continue to develop the second and third tier markets, so as to open up a broader space for the company's business expansion.
(2) Build core competitiveness and key capabilities
In 2018, Xinzhicognition will rely on smart police business to forge empowerment consulting methodology and tools, and promote and improve empowerment consulting methodology in projects; based on public security business scenarios, through data acquisition, data governance, service mechanisms and other means, Establish a knowledge and experience system; based on industry data and experience, through intelligent algorithms, realize scene reasoning and decision-making, and form an efficient collaboration and decision-making system.
In 2018, Xinzhicognition will rely on the customized implementation capabilities that have been accumulated in the public security industry to carry out industry expansion and accumulation, and build the company's customized implementation capabilities; relying on smart police business, through project practice and summary, continue to forge operational services ability. The building of core competitiveness and key capabilities will promote the gradual transformation of the company's business to an operational service model, which is conducive to the long-term development of the company's business and the steady improvement of profitability.
(3) Improve products and solutions
In 2018, Xinzhicognition will further improve the product system and solutions. Based on the infrastructure of developing collaborative ecology, data intelligent decision-making system and big data basic environment, create industrial application systems such as public security alarm dispatching system, ubiquitous synthetic combat platform, major event guarantee, and social governance linkage system, and continuously strengthen the core competitiveness of enterprises. At the same time, we will seize market opportunities and industrial Internet opportunities, promote the promotion and implementation of industrial solutions such as smart police, Xueliang engineering, and smart tourism, and continue to accumulate industry awareness and implementation delivery capabilities.
(4) Strengthen core technology investment and layout
In 2018, Xinzhicognition will further consolidate the company's core technology, strengthen R&D investment and layout in cutting-edge technology fields such as stream computing, image recognition, and industry AI engines. Scenario machine learning engine; pay close attention to the development of brain-inspired intelligence, and actively deploy brain-inspired intelligence research and development.
(5) Strengthen R&D management
In 2018, Xinzhicognition will strengthen R&D management, improve R&D decision-making mechanism, innovative thinking mode, enhance the overall ability of the R&D team, and continuously establish a R&D system with product scenarios, technology platforms, agile development, and efficient collaboration.
2. Tourism business
(1) Airline business
On the basis of the increase in capacity, the Beiwei route will upgrade and improve the construction of Xieyang Island route, round-the-island tour and surrounding water-friendly projects, implement precise marketing based on data analysis, and increase passenger flow; the Pengchang route will continue to deepen the cooperative operation model and increase the size of Kongtong We will actively apply for the business of the Long Island to Lushun route, open up the northern channel of Long Island, realize the connection of the sea tourism route from Long Island to Liaoning, and improve the level of profitability. At the same time, through reasonable flight scheduling arrangements, the company makes full use of resources and maximizes benefits on the premise of meeting the needs of tourists; relying on intelligent means, deepens intelligent operation management, reduces operating costs, and improves work efficiency.
(2) Other tourism business
In 2018, the domestic tourism industry as a whole is in the stage of transformation and upgrading. In order to adapt to the endogenous demand change of tourist groups from "resource vacation" to "content vacation", the company will carry out recreational tourism projects based on the development of natural resources and around the existing business layout Development, in Beihai, Longhushan, Qinhuangdao, Yantai and other places, based on the regional cultural heritage of Southeast Asian style islands and traditional Taoist culture, the joint development forms a regional tourism ecosystem and enhances product connotation; As the theme, combine the surrounding scenic spots of the cruise line to tap rich health and wellness resources.
Through the integration of the company's "three treatments and seven repairs" health culture concept with the local culture, natural resources and natural conditions of tourist destinations, we will create a variety of recreational tourism destinations.
(3) Smart tourism business
Taking intelligence as the core means, the company provides tourists with full value cycle services, from before, during and after the tour, to meet the ultimate experience needs of tourists, to promote interactive communication after the tour, to enhance customer stickiness, and to dig deep into customer value. Guide consumption upgrades, aggregate industry resources, standardize governance, and create a benign ecosystem. In 2018, the company will speed up the development of in-depth tourist experience APP, promote the research and development of intelligent operation of scenic spots, and ensure the completion of "Laiyou" Weizhou Island destination area resource integration and online operation service model project creation, Longhushan "tourist in-depth service, scenic spot" Create a model for the construction of a smart scenic spot service platform.
Through the establishment of the integrated development model of recreational destinations and the core competitiveness of smart services, the transformation of business methods in the Internet era will be accelerated, and a solid foundation will be laid for the company to become a leading investment and development and smart service provider of recreational tourism destinations in China.
3. Promote the integration of existing business resources
Reorganize the industrial synergistic relationship between existing businesses, clarify the investment boundaries of main business and auxiliary business assets; sort out investment project planning, rationally control investment progress and investment scale, and ensure that core competitiveness is not affected. Moderate investment in major investment projects Introduce partners for project investment; combine management changes to promote the adjustment of some non-core business operation models with poor profitability and low synergy effects, and dispose of inefficient assets and businesses at the same time to ensure the company's overall profitability.
4. Talent strategy for sustainable development
In 2018, the company will continue to implement a talent strategy for sustainable development.
In terms of talent acquisition, for key talents such as industry consultants, technology, products, marketing, and operations, we adopt differentiated acquisition strategies such as social recruitment, campus recruitment, and internal talent transfer and transformation according to different characteristics, and optimize the salary system and incentive system at the same time. The stability of the company's talents.
In terms of personnel training, individualized and differentiated training is adopted for the company's management personnel. For professional and technical personnel such as business platforms and business departments, business-related solution development and consulting practice, basic tool and method application practice, business implementation ability improvement, etc. Professional training, at the same time, Xinzhicognition launched the overseas research and development base learning and training plan to provide high-quality talent guarantee for the company's business development.
At the same time, the company launched a college student reserve plan to select and retain outstanding interns in actual combat through "mentor + participation in projects" and other methods to reserve talents for the company.
5. Promoting strategic upgrading through management change
In 2018, the company will continue to optimize the business structure, innovate the incentive mechanism, try to build a contractual partnership in some business areas, stimulate the vitality of independent innovation of employees, focus on personal growth around business scenarios, realize employee empowerment, and promote employee and enterprise cooperation. Grow together and promote the company's overall strategic upgrade through management changes.
Important reminder: Forward-looking statements such as future plans and development strategies involved in this report do not constitute the company's actual commitment to investors. Investors are reminded to pay attention to investment risks.
(4) Potential risks
1. Industry Cognitive Solutions Business
(1) Market risk
The company has been deeply involved in the field of smart security and smart transportation for a long time and has achieved fruitful results. With the advent of the "Internet +" era, Internet companies have entered the fields of smart security, smart transportation, and smart cities. Traditional informatization construction manufacturers are facing challenges from Internet companies. Under this background, companies need to constantly use Internet thinking to improve themselves. On the one hand, the accumulated rich industry experience and deep understanding of user needs are applied to products; on the other hand, it is necessary to continuously increase R&D investment and maintain the leading edge of core technology in order to remain invincible in the fierce market competition.
To this end, based on a deep understanding of the demand side, the company will rely on the "end + cloud" architecture consulting methodology and data intelligent decision-making system to provide industry customers with industry cognitive solutions, reconstruct the industry demand-supply relationship, and help supply-side customers To achieve success in the digital economy era, at the same time, Xinzhicognition will rely on model projects to forge two key capabilities, customized implementation capabilities and operational service capabilities, and continue to accumulate and accumulate core competitiveness for the company's business development.
(2) Risk of technological innovation
The industry cognitive solution business conducts business with advanced technologies such as artificial intelligence, big data, and cloud computing. Innovation in technology and applications is the key to promoting the sustainable development of the industry cognitive solution business. At present, the development of technology is changing with each passing day, and new technologies, new products, and new applications are constantly emerging. The company must fully and timely understand the latest trends in technological development in the industry, combine rich industry knowledge and experience, apply new technologies to industry solutions, and better To meet the constantly upgrading needs of customers. If the technological innovation capability cannot continue to meet the needs of business development, it will have an adverse impact on the continuation of Xinzhi Cognitive's competitive advantage.
To this end, in 2018, Xinzhicognition will rely on model projects to create two core capabilities of empowering consulting methodology and data intelligent decision-making system. and core competitiveness, laying a solid foundation for the company's technological development and innovation.
(3) Accounts receivable risk
The main customer groups of the industry cognitive solution business include public security and traffic management departments and system integrators providing services for public security and traffic management departments. Affected by the characteristics of the industry such as the long settlement cycle, the industry cognitive solution business needs to advance funds to carry out related businesses. In the event of tight local fiscal budgets and deterioration of customers' financial conditions, Xinzhicognition may still face risks such as uncollectible accounts receivable or excessively long time for payment.
The accounts receivable of the industry cognitive solution business ultimately comes from financial funds, and the security of the funds is relatively high. In addition, during the reporting period, Xinzhicognition has made provision for bad debts of accounts receivable in accordance with relevant regulations such as the Accounting Standards for Business Enterprises. The provision for bad debts is within the range of provision for companies in the same industry, which is reasonable and sufficiency.
2. Marine tourism routes and tourism business
(1) Safety operation risk Route ship operation is an important part of the company's main business. The safety of marine tourism route ship operation is related to the company's normal production and operation, and is the basis for the company's survival and long-term development. Although the company has established a safety management system in line with national standards, which is strictly implemented in ship construction, navigation, maintenance, maintenance, tourist services and crew training, no major safety accidents occurred during the reporting period, and the company has also passed Purchasing insurance and other means to transfer risks to the greatest extent possible, but it does not rule out safety accidents caused by force majeure such as bad weather at sea, typhoons, tsunamis, changes in geographical environment, or other emergencies, which may have adverse effects on the issuer's operations.
(2) The market and bad weather affect the risk of operating performance. The company will focus on health and wellness in the future to create differentiated recreational tourism products. It is still in the cultivation stage, and its large-scale development still needs to be considered by the market. Facing the challenging market situation, the company will conduct accurate research and market analysis to achieve accurate product launch, and at the same time increase market development efforts, improve product and service systems, and expand the tourism market with the help of the establishment of an integrated online and offline marketing network share, to eliminate the adverse effects of scale constraints.
At the same time, due to the impact of natural weather conditions, the willingness of tourists to travel in source areas is reduced, and the impact of force majeure such as typhoons, tsunamis, landslides and other climate and geographical environment changes have adverse effects on ocean routes and scenic spot operations.
4. Analysis of core competitiveness during the reporting period
(1) Industry Cognitive Solutions Business
1. Ability to design and implement industry cognitive solutions
Xinzhicognition is one of the earliest manufacturers in China to participate in the competition in the intelligent construction industry in the safety and transportation fields. With the continuous advancement of the intelligentization process of these two major sub-sectors, Xinzhicognition has gradually accumulated rich experience and capabilities in the construction of intelligent industries. Xinzhi Cognition is deeply involved in the two major advantages of smart security and smart transportation. It has a precise grasp of business needs and uses the company's core technology to create industry cognitive solutions for customers. At the same time, Xinzhicognition continues to accumulate and precipitate industry experience, build customized implementation capabilities and operational service capabilities, and better meet the more ubiquitous, more personalized, and more extreme needs of industry customers in the digital economy era.
During the reporting period, Xinzhicognition won the Excellent Solution Award of the 4th "Intelligent Traffic Cup" of ITSAsia, and was named "Top Ten Outstanding Enterprises in China's Electronic Police Industry in 2016", "Recommended for the 6th China Smart City Construction in 2017" Brand", "Excellent Member Unit of China Intelligent Transportation Association in 2017" and other titles. The acquisition of the above honors is the market's affirmation of the design and implementation capabilities of Xinzhi Cognitive Cognitive Solutions in the industry, which is conducive to improving the market position of Xinzhi Cognitive Cognitive.
2. Technology research and development and continuous innovation capabilities As a talent and technology-intensive enterprise, Xinzhicognition has long focused on the innovation and research of core technologies, and strengthened R&D investment and layout in cutting-edge technology fields such as stream computing, image recognition, and industry AI engines. , and constantly consolidate its core technical capabilities. The company undertook the construction of a special project for national innovation capacity building in the field of public security prevention and control - the national engineering laboratory for integrated command and dispatch technology, and actively carried out technology research and development and practical design in the field of intelligent command and dispatch. The key technologies of the relevant industries of the national innovation platform, the research and formulation of scientific research projects commissioned by relevant state departments and the formulation of technical standards provide a foundation and platform for Xinzhicognition's technological development and innovation in the field of public security prevention and control.
At the same time, Xinzhicognition attaches great importance to the "production-university-research-application" cooperation model, and cooperates with well-known universities such as the Information Network Center of Beijing University of Posts and Telecommunications, Beijing University of Aeronautics and Astronautics, the Third Research Institute of the Ministry of Public Security, Chongqing Public Security Science and Technology Research Institute, Scientific research units have established joint laboratories to continuously seek new breakthroughs in unified communications, cloud computing, big data, artificial intelligence and related technologies, injecting new vitality into the company's technology research and development and continuous innovation.
3. Construction and service capabilities of national key projects
Abundant successful project cases are the key factors to gain the trust of customers. Since the establishment of Xinzhi Cognition, the independently developed products and application solutions have been used in many countries and regions including Beijing Olympic Games, 60th National Day, Shanghai World Expo, Shanghai CICA Summit, Boao Forum, September 3rd Military Parade, G20 Summit, etc. The construction of key projects in major cities has successfully completed the guarantee tasks of many large-scale activities.
During the reporting period, Xinzhicognition participated in the security tasks of the national-level projects of the "Belt and Road" International Cooperation Summit Forum, assisted the Ministry of Public Security to be responsible for the comprehensive communication security work of the ministerial-level police tasks of the summit forum, and served as the general headquarters of the forum The highest decision-making body provides information support and communication support, and provides an actual combat communication command and dispatch platform that integrates video dispatch, command communication, auxiliary decision-making, information sharing and other functions for each participating unit, and also effectively improves the integration of command and dispatch, The levels of flatness, mobility, intelligence and informatization have contributed new strengths.
4. The ability to introduce, cultivate and reserve talents The big data and artificial intelligence industry in which Xinzhicognition is located is a typical intelligence-intensive industry. Industry consulting capabilities. After long-term development and cultivation, the company has gradually formed a talent team with many senior industry experts in the fields of smart security, smart transportation, and smart tourism.
As of the end of the reporting period, Xinzhicognition had a total of 716 basic research and development, product development and technical support personnel, accounting for 66.17% of the total number of employees, and a total of 35 high-end talents such as industry experts and consultants; in terms of management personnel, Xinzhicognition has Many outstanding talents who have undertaken key roles in important projects in the industry have rich project management experience and can fully meet the business management needs of Xinzhizhi.
(2) Marine tourism routes and other tourism businesses
1. Resource advantage
Marine tourism route service: the company operates three high-quality marine tourism routes of "Beihai-Weizhou Island", "Beihai-Haikou" and "Penglai-Changdao" and related surrounding routes. The right to have high-quality tourism route resources.
Other tourism service business: the company has the right to operate the vehicle, boat, and raft tourism resources in the 5A-level scenic spot of Longhu Mountain in Jiangxi, the right to operate the operational projects in the Zushan scenic spot in Qinhuangdao, and the exclusive agency right for tickets. The People's Government of Zhifu District, Yantai City reached a strategic framework agreement on the development of tourism resources. In the future, the project will be developed in the form of independent investment or joint investment of strategic partners.
2. Advantages in operation and product innovation
The company has nearly 70 years of experience in marine tourism transportation, has a professional management team and a large number of experienced senior crew; the company has established a complete tourist ship operation and maintenance, safety management and security system, and has obtained the Certificate of Compliance (DOC) and international ship Security certificate, through the ship operation visual GPS dispatching center, real-time monitoring and dispatching command of ship operation can be realized; in recent years, the company has become the ocean tourism fleet with the largest fleet and the strongest passenger carrying capacity through the implementation of ship replacement and ship type upgrade one.
At the level of other tourism service business development, the company integrates the concept of recreation based on local culture, launches a series of recreational tourism products and services, enriches the perception of tourism experience and in-depth cognitive experience, integrates the characteristics of resource-side destinations and the needs of market-side tourists, Form a unique product.
3. Advantages of business synergy The company has many years of experience in operation and management of the tourism business, and has a rich and diverse basis for tourism business scenarios. The subsidiary Xinzhi Cognition has strong big data analysis and image retrieval capabilities. The combination of the two advantages can quickly Discover the value of scene data, build a smart tourism operation system, promote business expansion that empowers scenic spots, and realize truly intelligent scenic spot operations.
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