The advantages of the smart park are emerging, let's see how Luxi can lead the future "smartly"!

meeting venue

Currently, with the further advancement of agricultural supply-side reform and industrial supply-side reform, the upstream and downstream sectors of the fertilizer industry are undergoing product upgrades and structural adjustments, resulting in rising industry production costs, weakening market demand, and increasingly fierce competition. For manufacturers, if they want to remain invincible in such a market, they can only follow the development trend, continue to innovate, find their own position, find their own growth points, and find their own advantages.

How to find your position and how to use your advantages? The 2017 Luxi Group Core Dealers Summit held at the Luxi Group headquarters on July 12 gave the answer to the question. On July 12, the 2017 Luxi Group Core Dealer Summit with the theme of smart park and "smart" Luxi was held at the Luxi Group headquarters in Liaocheng. Zhang Jinlin, Deputy General Manager of Luxi Group and General Manager of Chemical and Fertilizer Business Group, Yang Benhua, Assistant General Manager and Chief Engineer of Luxi Group and Deputy General Manager of Chemical and Fertilizer Business Group, Liu Yucai, Director of Fertilizer Business Department, Chen Huijun, Secretary of the Party Branch of Fertilizer Business Department Wang Xinchang, deputy director of the Fertilizer Division, and other relevant leaders gathered together with nearly 500 outstanding dealers from all over the country to discuss the development plans of Western Shandong.

Big data has obvious advantages, Luxi builds a smart park

Currently, due to the dual impact of low grain prices and adjustments to planting structures, the overall fertilizer demand in the fertilizer market is decreasing, and industry competition is becoming increasingly fierce. At the same time, the country has increased its efforts in environmental protection inspections and safety supervision, and chemical companies have become the most concerned. Targets, many companies have suspended production for rectification, resulting in rising raw material prices, affecting fertilizer production costs, and making market competition more intense.

Under such market conditions, Luxi Group achieved sales growth that bucked the trend. As of the end of June this year, the actual sales volume of Luxi compound fertilizer reached 670,000 tons, and the company's profitability has been greatly enhanced. This outstanding achievement was achieved thanks to the display of the intelligent advantages of the Luxi Group Industrial Park.

Zhang Jinlin, deputy general manager of Luxi Group and general manager of Chemical and Fertilizer Business Group

Zhang Jinlin, deputy general manager of Luxi Group and general manager of the Chemical and Fertilizer Business Group, said in his speech that in the face of severe situations such as the economic downturn, continued market downturn, and unprecedented fierce competition, Luxi Group adheres to the strategy of "utilizing the advantages of smart parks" and " Strengthen the group's surrounding market network strategy" and "differentiated and efficient development plan." Strengthening brand promotion, product upgrades and sales network construction, with the joint efforts of dealer friends and the company's marketing team, the company's sales have achieved excellent results.

The achievements of the Luxi Industrial Park were not achieved overnight. As early as 2004, in response to the municipal government's call to "retreat from the city and enter the park", the Luxi Group began the construction of the new chemical materials park; in 2008, the construction of the digital park began . At present, the chemical industry park has a completed and under-construction area of 7 square kilometers, forming a relatively complete chain of interrelated products, and has embarked on a scientific and healthy development path of "integration, intensification, parkization, and intelligence". The industrial park has been built into a smart chemical park integrating smart environmental protection, smart security, smart energy, smart e-commerce, smart logistics, etc.

Yang Benhua, Assistant General Manager and Chief Engineer of Luxi Group, Deputy General Manager of Chemical and Fertilizer Business Group

When introducing the smart park, Yang Benhua, assistant general manager of Luxi Group and deputy general manager of the Chemical and Fertilizer Business Group, said that the park carries out information construction work in accordance with the principles of 'unified planning, unified coding, unified development, unified implementation, and unified management' , providing a unified platform for core businesses such as financial management, human resources management, production management, procurement and sales, and realizing the standardization and simplification of business processes.

In terms of business process management, we have integrated ERP, CRN, e-commerce, logistics and other systems, with 160 various processes, including intelligent SMS reminders, mobile phone approvals, and performance analysis; in terms of customer relationship management, we have built a 360-degree system to provide customers with A full-process and full-dimensional customer relationship system has realized intelligent customer information management, automated sales processes, mobile work reports, and digitalized market analysis. In terms of e-commerce, we have built the first domestic chemical and fertilizer e-commerce website. ——Luxi Mall integrates a powerful ERP big data system to realize end-to-end 100% online business processing for all products such as chemicals and fertilizers from order payment to logistics settlement. The annual transaction volume exceeds 10 billion yuan.

Not only that, the park will also use informatization construction for the logistics management system, which not only collects basic information on logistics companies and vehicles, but also monitors the specific locations of hazardous chemicals transport vehicles in real time. It also releases relevant road information, notifications, supply sources, and vehicles through the system. source information and establish a standardized and integrated logistics management model.

Liu Yucai, deputy general manager of the Chemical and Fertilizer Business Group and director of the Fertilizer Business Department

Mr. Liu said that in the face of the complex and ever-changing market situation, Luxi Group will continue to optimize and upgrade products, channels, marketing and other aspects in conjunction with the current social environment. Enhance brand influence and core competitiveness. In terms of product innovation, in accordance with national safety and environmental protection requirements, we continue to improve product functions and features to create a "6661" core product system with Shandong characteristics; in terms of channel innovation, we continue to optimize the channel network, help dealers improve channel construction, and promote New models such as e-commerce and water-soluble fertilizers have changed traditional sales methods and strengthened channel management. In terms of marketing services, we have effectively promoted product sales by improving the brand, intensively cultivating channels, and implementing measures such as strengthening terminal services.

Wang Xinchang, deputy director of the Fertilizer Division

When introducing compound fertilizer sales in the first half of the year, Wang Xinchang, director of the Fertilizer Business Department, said that at present, Luxi Group’s channel construction is very complete, with the number of first-level dealers reaching more than 3,200. Among them, dealer sales in core areas can account for 50% of product-led sales. 80% or so.

In the first half of this year, the market situation was extremely bad. Under the industry background of "low prices of agricultural and sideline products, frequent natural disasters, and severe environmental and safety situations", the Luxi compound fertilizer sector still achieved good results: as of June 30 , the actual sales volume of Luxi compound fertilizer reached 670,000 tons, achieving more than half of the sales volume. In the future, Luxi will join forces with first-level dealers to form a consortium of interests to jointly promote the sales of Luxi fertilizers. Pilot work is currently underway in Liaocheng.

Terminal marketing to get through the last mile

Terminal marketing is the end of the sales channel, and it is also the final destination of corporate sales. As long as every company masters the terminal market, it means success. But how should companies carry out terminal marketing? When talking about the compound fertilizer development plan, Liu Yucai, director of the Fertilizer Division, said that the surrounding market is the most advantageous area for resource integration. Strengthening the surrounding market is a strategic decision for Luxi and a strategic decision that is synchronized with the development strategy of the smart park!

Shandong practical marketing expert Su Zizheng explains terminal marketing

At the same time, Su Zizheng, a practical marketing expert from Shandong Province, gave his own insights on terminal marketing. Su Zizheng believes that terminal marketing is not simply “delivering goods directly to farmers”, but building a port for face-to-face communication with consumers. It is a set of management systems formed around terminal work, including a combination of organizational methods, operating mechanisms, personnel training and selection, terminal incentives and coordination, logistics and distribution, product display, price strategy, terminal publicity, terminal packaging and promotion, etc. .

The currently operable terminal marketing models include direct operation (directly controlled areas that you can control), chain (a community of interests in the chain operation mode) and third terminal (large landowners or new systems such as cooperatives and family farms). In recent years, Luxi has also been vigorously promoting the construction of directly operated stores and strengthening terminal marketing.

Zhongyuan Regional Marketing Manager Zhou Changtai announced the fixed fertilizer policy

Fertilizer setting site

At the final stage of the meeting, Zhongyuan Regional Marketing Manager Zhou Changtai announced the policies for this conference. The discounts and related incentive policies instantly aroused the enthusiasm of participating dealers and set off a rush to buy!

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[Original title: The advantages of smart parks appear, let’s see how Luxi leads the future “smartly”! 】