Make tourism smart: Chongqing accelerates the construction of smart tourism cloud and launches pilot projects for smart tourist attractions

The construction of smart tourism cloud is accelerated, and smart tourism scenic spots are fully launched on pilot projects... Upstream News·Chongqing Evening News Slow News reporter learned from the Municipal Tourism Development Committee that Chongqing’s tourism industry is closely following the new requirements of mass tourism and all-region tourism, and actively embraces cloud computing and virtualization Reality, artificial intelligence and other cutting-edge information technologies, taking "intelligent + service, intelligent + marketing, intelligent + experience, intelligent + management, intelligent + big data" as the breakthrough point, vigorously promote the construction of smart tourism in the whole region and help Chongqing tourism Transformation and upgrading, smart tourism construction has many highlights.

Smart tourism policy support and standards have been basically established

Relevant people from the Municipal Tourism Development Committee introduced that in important documents such as the "Thirteenth Five-Year Tourism Development Plan of Chongqing" and "Opinions on Accelerating the Development of All-Region Tourism", relevant content on smart tourism construction has been added to drive intelligent innovation of Chongqing tourism and contribute to Chongqing's smart tourism. Accelerating tourism provides strong policy support.

Supporting plans and standards such as the "Chongqing Smart Tourism Construction Implementation Plan", "Chongqing Tourism Data Standards", and "Chongqing Global Smart Tourism Construction Implementation Plan" have been compiled to provide top-level design and normative standards for Chongqing's smart tourism construction.

Global smart tourism cloud construction accelerates

Currently, Chongqing’s global smart tourism cloud is accelerating.

The first is to accelerate the access of video surveillance and access control and ticketing data to the city's A-level tourist attractions, star tourist hotels, resorts, tourist towns (townships and villages), and continuously improve the coverage of video surveillance, access control and ticketing, wireless networks and other facilities, as well as information Layout of sensing, data collection, data transmission and other facilities and equipment.

The second is to complete the planning and preparation of the construction of Chongqing Tourism Big Data Center, carry out the construction of hardware and software infrastructure for the smart tourism big data center, and promote the construction of a comprehensive database for the tourism industry, an industry data sharing and exchange platform, and a tourism big data analysis and decision-making system.

The third is to accelerate the construction of supporting application systems, use applications to generate data, use data service management, and use management to improve efficiency. "Chongqing Global Smart Tourism Cloud" has initially provided service capabilities such as industrial operation monitoring, industry supervision and management, emergency command and dispatch, publicity, marketing and brand promotion, reservation and payment, consultation and complaints, and is accelerating to improve big data collection, integration and operation functions. Achieve using data to speak, use data to make decisions, use data to manage, and use data to innovate.

Smart tourist attractions and rural pilot projects are in full swing

Focusing on A-level scenic spots and tourist resorts above the municipal level, we will carry out demonstration pilot projects for the construction of smart scenic spots (tourist resorts) to achieve full coverage of smart tour guides, electronic explanations, online bookings, information push and other functions, and to achieve WiFi coverage and video surveillance in scenic spots , people flow monitoring, location monitoring, environmental monitoring and other facilities and equipment are reasonably arranged to achieve full-process intelligent services before, during and after the tour.

With tourist villages as the main body, we will carry out the construction of smart rural tourism demonstration pilots and promote the online trading of more agricultural products and specialty products. The application work for 2018 has been completed, and 20 scenic spots (resorts) and 20 rural tourist spots with good basic conditions, strong representativeness, and good demonstration effects will be selected to carry out demonstration pilot construction. By 2020, 80 demonstration smart tourism scenic spots (tourist resorts) and 50 smart rural tourism demonstration sites will be built.

Horizontal collaboration and vertical linkage are getting better

The effect of "Tourism +" has emerged, the horizontal cooperation in the tourism industry's informatization construction has been strengthened, and the linkage between up and down is getting better. Tourism and planning, public security, transportation, industry and commerce, meteorology and other departments actively carry out data exchange based on the government information resource sharing mechanism. Driven by the construction of the municipal tourism emergency command and industrial operation monitoring platform, various district and county tourism management departments and tourist attractions have also accelerated the progress of tourism informatization construction, and applied information technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence to tourism Manage many aspects of the services marketing experience.

Wulong District cooperates with Tencent to create a high-quality, trustworthy, unique and more convenient all-region tourism service system to achieve "a mobile phone tour of Wulong, a big difference"; Dazu District integrates major scenic spots, hotels, transportation cooperation units, A cultural and creative product cooperation unit that provides merchants with a one-stop product service platform for B2C direct business and peer B2B distribution.

The tourism public information service system is increasingly improving

Efforts will be made to build Chongqing tourism official WeChat, official Weibo and other new media platforms to provide Chongqing tourism information information services in a timely manner.

In accordance with the development and construction of a tourism information public service platform based on "one cloud, multiple screens", more than 400 Chongqing tourism information inquiry terminals have been developed and deployed in 31 districts and counties, including Yubei and Wulong, and are synchronized on mobile APPs, WeChat official accounts, and cable TV Provide services to facilitate tourists to obtain timely and convenient travel information on food, accommodation, transportation, travel, shopping, and entertainment.

Accelerate the construction of smart tourism by attracting talents

It has successively introduced well-known tourism e-commerce companies (OTA) such as Tongcheng and Ctrip to accelerate the development of Chongqing tourism products and tourism companies embracing the Internet and e-commerce. Signed strategic cooperation agreements with well-known IT companies, big data, and artificial intelligence service providers such as Alibaba, Tencent, iFlytek, and the three major communication operators to enhance our city's tourism big data and intelligent application research and development capabilities; cooperate with tourism groups, UnionPay Business , Ctrip and others signed in-depth cooperation agreements to accelerate the implementation of projects such as Tourism Cloud, Shanchengtong, various tourism APPs, and tourism service centers. Support Chongqing Daily Newspaper Group and Chongqing Normal University to jointly establish the Chongqing Smart Tourism Research Institute, strive to build the country's leading smart tourism teaching and research center and training base, and provide "one-stop" think tank support for tourism departments and tourism enterprises in the construction of smart tourism .

Chongqing Evening News·Slow News National Breaking Hotline: (023)966988

——END——

Upstream News·Chongqing Evening News slow news reporter Zhu Ting